Remote Marketing Operations Lead - ABM & AI

Rainforest; United States; Remote; USD 80,000 - 140,000; Full time

Benefits offered by this job

Health benefits

Unlimited PTO

Parental leave

Job summary

Rainforest is seeking a Marketing Operations Manager to lead data, systems, and tooling powering our account-based marketing motion. You will score, research, and prioritize the couple thousand vertical software companies we care about so that every great account is known, understood, and reached.

This remote role favors candidates in the Eastern time zone. Expect travel about four times a year for on-sites and industry events.

Qualifications

• 3+ years of hands-on experience in marketing operations, GTM operations, GTM engineering, or revenue operations at a B2B company.
• Hands-on experience building in a CRM, ideally HubSpot (Salesforce experience also translates well).
• Experience with data orchestration and enrichment tools, ideally Clay, and email sequencing tools, ideally Apollo.
• AI-native. Built real workflows with AI tools and excited to push them further.
• Fluency in a B2B account-based motion: funnel stages, account tiering, buying committees, intent signals, and the metrics that matter.
• A systems thinker who can tie tools, data, and people together into something that scales.
• Strong data fluency, with the ability to structure data and pull out what's meaningful.
• Outcome-oriented and proactive. You spot what's broken and fix it without waiting to be asked.
• Comfortable working independently on a team with few standing meetings.
• Experience in vertical software or fintech is a plus, but not required

Responsibilities

• Own account scoring, research, and tiering across a target market of a couple thousand vertical software companies.
• Build and maintain AI research agents that assess fit, map buying committees, and estimate account value.
• Ingest first- and third-party signals and turn them into an account prioritization model for sales and marketing focus.
• Measure coverage of target accounts and surface ones not yet reached.
• Keep HubSpot a clean, trusted system of record, from deduplication to account ownership.
• Own the GTM tech stack, including Hubspot, Clay and Apollo.
• Set up campaign tracking to measure every marketing effort and improve over time.
• Build reporting leadership looks at regularly and trusts.
• Document systems and make them smarter with every iteration

Skills

Marketing operations

B2B SaaS experience

CRM experience

AI workflows

Data fluency

Tools

HubSpot

Clay

Apollo

CRM systems

Job description

Rainforest is seeking a Marketing Operations Manager to lead data, systems, and tooling powering our account-based marketing motion. You will score, research, and prioritize the couple thousand vertical software companies we care about so that every great account is known, understood, and reached.

This remote role favors candidates in the Eastern time zone. Expect travel about four times a year for on-sites and industry events.