Remote ABM Marketing Lead - Data-Driven Growth

RateHawk; United States; A distancia; USD 90.000 - 120.000; Jornada completa

Descripción de la vacante

Emerging Travel Group is seeking an ABM Program Manager to drive account-based marketing strategies globally. You will orchestrate target account campaigns, align sales and marketing, and ensure data quality and GDPR compliance across HubSpot and enrichment tools.

Remote role open to candidates globally, with responsibilities spanning data lists, ICP checks, scoring, and stakeholder reporting to executives. Strong English skills and 3+ years in B2B marketing operations are preferred.

Formación

• 3+ years in B2B marketing operations, demand generation, ABM, RevOps or sales operations.
• End-to-End execution of outbound or ABM programmes from list building to sales hand-off.
• Proven project management across several teams with timelines, dependencies and senior-management reporting.
• Hands-on HubSpot or comparable CRM and prospecting/enrichment tools (Apollo, Clay, GetSales, ZoomInfo or similar).
• AI/LLM tools for enrichment, qualification or workflow automation; ability to write precise tasks for technical teams.
• Understanding of account/lead scoring and the B2B sales funnel.

Responsabilidades

• Build and maintain target account and contact lists from internal CRM (HubSpot) and external sources (Apollo.io and similar); ensure data quality, deduplication and GDPR-compliant contact handling.
• Set tasks and requirements for automating AI-based ICP checks and data enrichment.
• Operate account scoring and route accounts into two tracks: high potential to Sales (calls, emails, LinkedIn automation), low potential to marketing automation (email sequences, external call centres, LinkedIn outreach).
• Manage the workflow with regional sales teams: hand-offs, follow-up SLAs, lead quality feedback, regular syncs.
• Control ABM funnel metrics from sourced account to partner activation; brief the Analytics team and verify delivery.
• Produce transparent progress reports for C-level: slide decks, Gantt charts, status vs plan, risks and decisions needed.

Conocimientos

B2B marketing operations

ABM

RevOps

Sales operations

HubSpot

AI & Automation

Funnel & scoring

Data literacy

Presentation skills

English fluency

GDPR compliance

Herramientas

HubSpot

Apollo

Clay

GetSales

ZoomInfo

Descripción del empleo

Emerging Travel Group is seeking an ABM Program Manager to drive account-based marketing strategies globally. You will orchestrate target account campaigns, align sales and marketing, and ensure data quality and GDPR compliance across HubSpot and enrichment tools.

Remote role open to candidates globally, with responsibilities spanning data lists, ICP checks, scoring, and stakeholder reporting to executives. Strong English skills and 3+ years in B2B marketing operations are preferred.