Remote ABM Demand Gen Manager - Fintech SaaS

Rainforest; United States; Remote; USD 90,000 - 150,000; Full time

Benefits offered by this job

Health benefits

Unlimited PTO

Paid parental leave

Flexible working environment

Job summary

Rainforest is seeking a hands-on Demand Gen Manager to join our Growth Marketing team. This remote role favors candidates in the Eastern Time Zone, with travel about four times a year.

You’ll own ABM campaigns, build multichannel demand programs, and drive pipeline from paid channels, events, and content distribution. You’ll partner with Marketing Ops and Sales to surface signals, test relentlessly, and craft compelling copy for ads and emails.

Qualifications

• 3+ years of B2B demand generation, ABM or growth marketing experience.
• Experience running B2B campaigns against a defined target account list of a few thousand accounts or fewer.
• Experience running paid campaigns targeted at named accounts.
• Strong writing skills across email and ad copy; you don't need a copywriter to ship a campaign.
• A track record of turning event attendance into qualified pipeline.
• Hands-on experience with HubSpot or a similar CRM, and familiarity with GTM tools such as Clay and Apollo.

Responsibilities

• Own account-based campaigns for our Tier 1 and Tier 2 accounts, from segmentation and research through launch and optimization.
• Build tailor-made, multichannel campaigns for small segments of high-priority accounts, with personalized one-to-one outreach and content.
• Own paid channels, primarily LinkedIn and Google, and testing new ones to improve performance quarter over quarter.
• Turn account signals (funding announcements, website visits, warm introductions, social engagement) into meetings and pipeline.
• Run marketing-led outbound, including direct mail and gifting programs.
• Get more pipeline out of events by maximizing engagement and follow-up before, during and after.
• Partner with our content team to improve distribution and the conversion from content to meetings.
• Work with Marketing Operations to make sure every campaign is measured and every signal is captured in HubSpot.
• Work cross-functionally with Sales to understand lead quality and double down on what’s working.

Skills

B2B demand generation

ABM

Growth marketing

Strong writing

HubSpot

GTM tools (Clay, Apollo)

Campaign optimization

Pipeline focus

Tools

HubSpot

LinkedIn Ads

Google Ads

Clay

Apollo

Job description

Rainforest is seeking a hands-on Demand Gen Manager to join our Growth Marketing team. This remote role favors candidates in the Eastern Time Zone, with travel about four times a year.

You’ll own ABM campaigns, build multichannel demand programs, and drive pipeline from paid channels, events, and content distribution. You’ll partner with Marketing Ops and Sales to surface signals, test relentlessly, and craft compelling copy for ads and emails.