Remote ABM Demand Gen Lead

Warmada; United States; Remoto; USD 90.000 - 140.000; Tempo pieno

Vantaggi offerti da questo lavoro

Health benefits

Unlimited PTO

Parental leave

Flexible working environment

Descrizione del lavoro

Rainforest is seeking a Demand Gen Manager to join our Growth Marketing team and turn high-value target accounts into pipeline. Youll create and capture demand from a defined list of vertical SaaS platforms, running account-based campaigns across paid channels, events, content distribution and marketing-led outbound.

This is a hands-on role; you test relentlessly, are comfortable with experimentation, and can write ad and email copy yourself.

Competenze

• 3+ years of B2B demand generation, ABM or growth marketing experience.
• Experience running campaigns against a defined target account list of a few thousand accounts or fewer.
• Experience running paid campaigns targeted at named accounts.
• Strong writing skills across email and ad copy; you don't need a copywriter to ship a campaign.
• A track record of turning event attendance into qualified pipeline.
• Hands-on experience with HubSpot or a similar CRM, and familiarity with GTM tools such as Clay and Apollo.
• Curious and driven, with a high velocity of testing and learning.
• Single-minded focus on generating pipeline, measured by opportunities created rather than activity.
• Comfortable owning channels end to end in a fast-moving startup environment.

Mansioni

• Own account-based campaigns for Tier 1 and Tier 2 accounts, from segmentation and research through launch and optimization.
• Build tailor-made, multichannel campaigns for small segments of high-priority accounts, with personalized outreach and content.
• Own paid channels, primarily LinkedIn and Google, and test new ones to improve performance.
• Turn account signals into meetings and pipeline.
• Run marketing-led outbound, including direct mail and gifting programs.
• Get more pipeline from events by maximizing engagement and follow-up.
• Partner with content team to improve distribution and conversion from content to meetings.
• Work with Marketing Operations to ensure campaigns are measured and signals captured in HubSpot.
• Work cross-functionally with Sales to understand lead quality and focus on what's working.

Conoscenze

B2B demand gen

ABM campaigns

Growth marketing

Campaign management

Copywriting

Analytics/measurement

Strumenti

HubSpot

Apollo

Clay

Descrizione del lavoro

Rainforest is seeking a Demand Gen Manager to join our Growth Marketing team and turn high-value target accounts into pipeline. Youll create and capture demand from a defined list of vertical SaaS platforms, running account-based campaigns across paid channels, events, content distribution and marketing-led outbound.

This is a hands-on role; you test relentlessly, are comfortable with experimentation, and can write ad and email copy yourself.