Remote Marketing Operations Analyst - Data-Driven Growth

Dodge Construction Network; Lansing (MI); Remote; USD 70,000 - 90,000; Full time

Job summary

Dodge Construction Network is seeking a Marketing Operations Analyst to enable data-driven decisions across demand generation, lifecycle marketing, and digital performance. You’ll partner with marketing, sales, and IT to optimize data, dashboards, and governance for campaign execution.

The role reports to the Sr. Director, Revenue Operations & Analytics and is remote within the United States, with a preference for Eastern Time hours.

Qualifications

• Bachelor’s degree in a related field or equivalent education and work experience.
• 4+ years in marketing operations, marketing technology, or related roles.
• Hands-on experience with Pardot (Account Engagement) for marketing automation, nurture flows, and lead lifecycle tracking and WordPress for website updates, plugin management, and performance optimization.

Responsibilities

• Partner with stakeholders across marketing and sales to ensure clean data, accurate tracking, and alignment across systems
• Build dashboards and reporting to support marketing analytics by ensuring data integrity and visibility across platforms
• Develop and document processes, workflows, and governance standards for campaign execution and lead management
• Collaborate with demand gen and lifecycle teams to enable perfect lead routing, segmentation, scoring models, and A/B testing
• Monitor and report on platform performance, system errors, and integration gaps—owning troubleshooting and QA

Skills

Marketing operations

Marketing technology

Data analysis

Cross-functional collaboration

Project management

Education

Bachelor’s degree in related field

Tools

Pardot (Account Engagement)

WordPress

GA4

GTM

Unbounce

Ongage

Eventbrite

ON24

Adobe Creative Cloud

Tableau

Job description

Dodge Construction Network is seeking a Marketing Operations Analyst to enable data-driven decisions across demand generation, lifecycle marketing, and digital performance. You’ll partner with marketing, sales, and IT to optimize data, dashboards, and governance for campaign execution.

The role reports to the Sr. Director, Revenue Operations & Analytics and is remote within the United States, with a preference for Eastern Time hours.