Remote Marketing Operations Analyst — Data-Driven Growth

Dodge Construction Network; Hartford (CT); Remote; USD 85,000 - 110,000; Full time

Job summary

Dodge Construction Network is seeking a strategic Marketing Operations Analyst to unlock data‑driven decision making and enable scalable growth. You will collaborate across marketing, sales, and IT to optimize demand generation, lifecycle marketing, and digital performance.

This full‑time role reports to the Sr. Director, Revenue Operations & Analytics and emphasizes data integrity, reporting, and governance.

Qualifications

• 4+ years in marketing operations, marketing technology, or related roles.
• Hands-on experience with Pardot (or Account Engagement) for marketing automation, nurture flows, and lead lifecycle tracking and WordPress for website updates, plugin management, and performance optimization.
• Proficiency in WordPress CMS, Salesforce Pardot, GA4, GTM, Unbounce, Ongage, Event Brite, ON24, Adobe Creative Cloud, and Hive.
• Familiarity with tagging, tracking, UTM frameworks, and working with Google Tag Manager and GA4.
• Experience supporting lead routing & scoring, lifecycle management, attribution modeling, and campaign analytics.
• Strong technical aptitude and project management skills—comfortable translating marketing needs into system solutions.
• Clear communicator with the ability to partner cross-functionally and train others on tool usage.

Responsibilities

• Partner with stakeholders across marketing and sales to ensure clean data, accurate tracking, and alignment across systems
• Build dashboards and reporting to support marketing analytics by ensuring data integrity and visibility across platforms
• Develop and document processes, workflows, and governance standards for campaign execution and lead management
• Collaborate with demand gen and lifecycle teams to enable perfect lead routing, segmentation, scoring models, and A/B testing
• Monitor and report on platform performance, system errors, and integration gaps—owning troubleshooting and QA

Skills

Marketing operations

Data governance

Cross-functional collaboration

Project management

Strong communication

Education

Bachelor’s degree in a related field

Tools

Pardot (Account Engagement)

WordPress

Salesforce Pardot

GA4

GTM

Unbounce

Ongage

Eventbrite

ON24

Adobe Creative Cloud

Hive

Job description

Dodge Construction Network is seeking a strategic Marketing Operations Analyst to unlock data‑driven decision making and enable scalable growth. You will collaborate across marketing, sales, and IT to optimize demand generation, lifecycle marketing, and digital performance.

This full‑time role reports to the Sr. Director, Revenue Operations & Analytics and emphasizes data integrity, reporting, and governance.