Remote Marketing Operations Analyst - Data & Dashboards

Dodge Construction Network; Santa Fe (NM); Remote; USD 70,000 - 110,000; Full time

Job summary

Dodge Construction Network is seeking a Marketing Operations Analyst to unlock data-driven decision making and enable scalable growth. You will collaborate across marketing, sales, and IT to optimize demand generation, lifecycle marketing, and digital performance.

The role combines hands-on analytics with governance, data quality, and lead routing, requiring 4+ years in marketing operations and proficiency with Pardot, WordPress, GA4, GTM, and BI dashboards.

Qualifications

• 4+ years in marketing operations or related roles.
• Hands-on experience with Pardot for marketing automation and lifecycle tracking.
• Proficiency with WordPress, GA4, GTM, Unbounce and related tools.
• Familiar with tagging, UTMs, and data-driven campaign analytics.

Responsibilities

• Partner with marketing and sales to ensure clean data and accurate tracking.
• Build dashboards and reports to support marketing analytics across platforms.
• Develop processes, workflows, and governance for campaign execution and lead management.
• Collaborate on lead routing, segmentation, scoring, and A/B testing.
• Monitor platform performance, identify issues, and drive QA improvements.

Skills

Marketing operations

Pardot

WordPress

Salesforce Pardot

GA4

GTM

Unbounce

Ongage

Eventbrite

ON24

Adobe Creative Cloud

Hive

Tagging & UTMs

Lead routing & scoring

Attribution modeling

Campaign analytics

Cross-functional collaboration

Project management

Communication

Education

Bachelor’s degree in related field

Tools

Pardot (Account Engagement)

WordPress CMS

GA4

GTM

Unbounce

Ongage

Eventbrite

ON24

Adobe Creative Cloud

Tableau

QuickSight

Hive

Job description

Dodge Construction Network is seeking a Marketing Operations Analyst to unlock data-driven decision making and enable scalable growth. You will collaborate across marketing, sales, and IT to optimize demand generation, lifecycle marketing, and digital performance.

The role combines hands-on analytics with governance, data quality, and lead routing, requiring 4+ years in marketing operations and proficiency with Pardot, WordPress, GA4, GTM, and BI dashboards.