Remote Marketing Operations Analyst — Growth & Analytics

Dodge Construction Network; Dover (DE); Remote; USD 70,000 - 95,000; Full time

Job summary

Dodge Construction Network is seeking a strategic Marketing Operations Analyst to enable data-driven decision making and scalable growth. The role collaborates with marketing, sales, and IT to optimize demand generation, lifecycle marketing, and digital performance.

We value hands-on experience with Pardot, WordPress, and analytics platforms, and seek a strong communicator with project management skills who can translate needs into system solutions.

Qualifications

• 4+ years in marketing operations, marketing technology, or related roles.
• Hands-on experience with Pardot for marketing automation, nurture flows, and lead lifecycle tracking.
• Proficiency in WordPress CMS, Salesforce Pardot, GA4, GTM, Unbounce, Ongage, Event Brite, ON24, Adobe Creative Cloud, and Hive.
• Familiarity with tagging, tracking, UTM frameworks, and working with Google Tag Manager and GA4.
• Experience supporting lead routing & scoring, lifecycle management, attribution modeling, and campaign analytics.
• Strong technical aptitude and project management skills—comfortable translating marketing needs into system solutions.
• Clear communicator with the ability to partner cross-functionally and train others on tool usage.

Responsibilities

• Partner with stakeholders across marketing and sales to ensure clean data, accurate tracking, and alignment across systems
• Build dashboards and reporting to support marketing analytics by ensuring data integrity and visibility across platforms
• Develop and document processes, workflows, and governance standards for campaign execution and lead management
• Collaborate with demand gen and lifecycle teams to enable perfect lead routing, segmentation, scoring models, and A/B testing
• Monitor and report on platform performance, system errors, and integration gaps—owning troubleshooting and QA

Skills

Marketing operations

Data analytics

Project management

Cross-functional collaboration

Communication

Education

Bachelor’s degree or equivalent

Tools

Pardot (Account Engagement)

WordPress

Salesforce Pardot

GA4

GTM

Unbounce

Ongage

Eventbrite

ON24

Adobe Creative Cloud

Hive

Job description

Dodge Construction Network is seeking a strategic Marketing Operations Analyst to enable data-driven decision making and scalable growth. The role collaborates with marketing, sales, and IT to optimize demand generation, lifecycle marketing, and digital performance.

We value hands-on experience with Pardot, WordPress, and analytics platforms, and seek a strong communicator with project management skills who can translate needs into system solutions.