Marketing Ops Strategist - Remote & Data-Driven Growth

Dodge Construction Network LLC

Newark, Northern (NJ, KY)

Hybrid

USD 85,000 - 120,000

Full time

5 days ago

Be an early applicant

Application generator

An application made for this job — a tailored resume and cover letter that speak straight to the posting.

Get past ATS filters

Job summary

Dodge Construction Network is seeking a strategic Marketing Operations Analyst to drive data‑driven decision making across demand generation, lifecycle marketing, and digital performance. You will partner with marketing, sales, and IT to optimize processes, lead routing, scoring, and attribution while ensuring data integrity and scalable growth.

The role is remote, with preference for Eastern Time zone hours and 10% travel.

Qualifications

4+ years in marketing operations, marketing technology, or related roles.
Hands-on experience with Pardot (Account Engagement) for marketing automation, nurture flows, and lead lifecycle tracking.
Proficiency with WordPress CMS, Salesforce Pardot, GA4, GTM, Unbounce, Ongage, Event Brite, ON24, Adobe Creative Cloud and Hive.
Familiarity with tagging, tracking, UTM frameworks, and working with GA4/GA4 tagging.
Experience supporting lead routing & scoring, lifecycle management, attribution modeling, and campaign analytics.
Strong technical aptitude and ability to translate marketing needs into system solutions.

Responsibilities

Partner with stakeholders across marketing and sales to ensure clean data, accurate tracking, and alignment across systems.
Build dashboards and reporting to support marketing analytics with data integrity and visibility across platforms.
Develop and document processes, workflows, and governance standards for campaign execution and lead management.
Collaborate with demand gen and lifecycle teams to enable lead routing, segmentation, scoring models, and A/B testing.
Monitor and report on platform performance, system errors, and integration gaps—owning troubleshooting and QA.