Remote Marketing Manager — EdTech Growth & Strategy

Cengage Group; San Juan (PR); Remote; USD 52.000 - 83.000; Vollzeit

Zusammenfassung

Cengage Group is seeking a marketing professional to develop and implement marketing plans, collaborating with cross-functional teams to deliver results and align with organizational goals. You will analyze market trends and drive innovative strategies across digital channels.

This role supports both B2B and B2C initiatives, leveraging tools like Pardot, Google Analytics, and WordPress to optimize campaigns and communications.

Qualifikationen

• BS or BA in Marketing, Communications, Business, or a related field
• Ability to effectively manage multiple priorities
• Proficiency in market analysis and strategy development
• Self-motivated with a strong focus on responsiveness
• Highly organized with attention to detail
• Outstanding written, verbal, and presentation skills
• Positive, collaborative approach with strong interpersonal skills
• Passion for digital education and positive customer outcomes
• Experience with B2B and B2C marketing
• Ability to lead cross-functional or group projects
• Experience optimizing and automating marketing processes and campaigns

Aufgaben

• Develop and implement marketing plans that align with goals
• Collaborate with cross-functional teams to deliver results
• Analyze market trends and determine strategic opportunities
• Implement and manage innovative marketing strategies
• Support internal and external communications through technology
• Provide effective support to the marketing team to help achieve objectives

Kenntnisse

Marketing planning

Cross-functional collaboration

Market analysis

Digital marketing

Communication skills

B2B/B2C marketing

Project leadership

Marketing automation

Ausbildung

BS/BA in Marketing or related field

Tools

Salesforce Pardot

Amplitude

Google Analytics

WordPress

Adobe Creative Suite

Email platforms

Microsoft Office

Jobbeschreibung

Cengage Group is seeking a marketing professional to develop and implement marketing plans, collaborating with cross-functional teams to deliver results and align with organizational goals. You will analyze market trends and drive innovative strategies across digital channels.

This role supports both B2B and B2C initiatives, leveraging tools like Pardot, Google Analytics, and WordPress to optimize campaigns and communications.