Remote Marketing Manager - EdTech Growth & Strategy

Cengage Group; Baltimore (MD); Remote; USD 52,000 - 83,000; Full time

Job summary

Cengage Group is seeking a seasoned marketing professional to develop and execute comprehensive marketing plans across B2B and B2C channels. You will work with cross-functional teams to align strategies, analyze market trends, and drive campaigns from concept to execution.

The role emphasizes digital education, customer outcomes, and the use of Pardot, Google Analytics, and WordPress to optimize campaigns and communications. A collaborative, detail-oriented mindset is essential for success.

Qualifications

• BS/BA in marketing, communications, business, or related field.
• Experience in B2B and B2C marketing.
• Ability to manage multiple priorities and lead cross-functional projects.
• Strong written, verbal, and presentation skills.
• Passion for digital education and customer outcomes.

Responsibilities

• Develop and implement marketing plans aligned with company goals.
• Collaborate with cross-functional teams to deliver results.
• Analyze market trends and identify strategic opportunities.
• Implement and manage innovative marketing strategies.
• Support internal and external communications through technology.
• Provide effective support to the marketing team to achieve objectives.

Skills

Multi-priority management

Market analysis

Strategy development

Cross-functional collaboration

Excellent communication

Presentation skills

Digital education passion

Campaign execution

Education

BS or BA in Marketing, Communications, Business, or related field

Tools

Salesforce Pardot

Amplitude

Google Analytics

WordPress

Adobe Creative Suite

Email service platforms

Microsoft Office Suite

Job description

Cengage Group is seeking a seasoned marketing professional to develop and execute comprehensive marketing plans across B2B and B2C channels. You will work with cross-functional teams to align strategies, analyze market trends, and drive campaigns from concept to execution.

The role emphasizes digital education, customer outcomes, and the use of Pardot, Google Analytics, and WordPress to optimize campaigns and communications. A collaborative, detail-oriented mindset is essential for success.