Remote Marketing Automation & Data Specialist

mPulse; Wisconsin; Remote; USD 90,000 - 130,000; Full time

Benefits offered by this job

Remote-First & Flexible PTO

100% Company-Paid Employee Coverage –

401(k) + 4% Match

Invest in You – training plans

Culture of Recognition

Job summary

mPulse is seeking a data-driven Marketing Automation & Data Specialist to optimize marketing technology, automate outreach, and deliver actionable performance insights. You will build, execute, and improve automated campaigns and sales outreach while ensuring accurate reporting across the funnel.

You will monitor data quality, maintain CRM data integrity, and collaborate with Sales Ops to drive pipeline. A Remote-First environment and strong analytical skills are key for this role.

Qualifications

• 4+ years in marketing operations or a comparable systems role with platform ownership.
• ~2+ years Salesforce experience, including attribution, reporting, and field mapping.
• Hands-on analytics: build reports, reconcile data, and draw conclusions.
• Experience supporting marketing platform migrations or CDP implementations.

Responsibilities

• Monitor data flow across connected systems, troubleshoot sync errors, and resolve issues.
• Build and troubleshoot marketing automation workflows, lead routing, and lifecycle processes.
• Maintain CRM data integrity and quality standards across the org.
• Create campaigns in MAPs and CRM with consistent structure, naming, and tagging.
• Build and QA marketing emails, forms, and landing pages; manage list processing from intake to CRM delivery.
• Develop marketing reporting dashboards and validate accuracy before distribution.
• Analyze campaign performance and deliver written recaps with findings and recommendations.
• Support attribution and funnel reporting, including governance and conversion measurement.
• Collaborate with Sales Development and Sales Operations on list quality and handoffs.
• Support platform migrations, including documentation, data prep, and testing.
• Administer MARTECH stack and integrations, including field mappings and data flow.
• Maintain documented processes and identify efficiency improvements.
• Demonstrate ability to analyze data independently and explain findings in writing.

Skills

Marketing automation

CRM systems

Analytics

SQL

Collaboration across teams

Data hygiene

Salesforce

Data modeling

Identity resolution

Education

Bachelor's degree

Tools

Marketing Cloud Next

HubSpot

ZoomInfo

Gong

Chili Piper

RingLead

Job description

mPulse is seeking a data-driven Marketing Automation & Data Specialist to optimize marketing technology, automate outreach, and deliver actionable performance insights. You will build, execute, and improve automated campaigns and sales outreach while ensuring accurate reporting across the funnel.

You will monitor data quality, maintain CRM data integrity, and collaborate with Sales Ops to drive pipeline. A Remote-First environment and strong analytical skills are key for this role.