Remote Marketing Automation & Data Specialist

mPulse; Arkansas City (KS); Remote; USD 95,000 - 135,000; Full time

Benefits offered by this job

Remote-First & Flexible PTO

100% Company-Paid Employee Coverage -

401(k) + 4% Match

Invest in You — training

Culture of Recognition

Job summary

mPulse is seeking a data-driven Marketing Automation & Data Specialist to optimize marketing technology, automate outreach, and deliver actionable performance insights. You will own campaigns, manage platforms like Salesforce and HubSpot, and ensure data integrity across the funnel.

You will collaborate with Marketing, Sales, Product, and Operations to improve pipeline growth, attribution, and reporting. This hands-on role offers visibility and opportunities to influence outcomes in a

Qualifications

• Ability to analyze data independently and reconcile information across systems.
• Proficient with marketing automation platforms and CRM workflows.
• Advanced Excel or Google Sheets skills including pivot tables and lookups.
• Collaborate with Marketing, Sales, Product, and Operations to achieve pipeline goals.
• 4+ years in marketing operations or automated systems ownership.
• 2+ years of Salesforce experience with campaign attribution and lead mapping.
• Experience supporting platform migrations/CDP implementations.
• Familiarity with Marketing Cloud Next and related tools.

Responsibilities

• Monitor data flow across systems and resolve sync issues before they impact downstream work.
• Build and maintain marketing automation workflows, lead routing, and lifecycle processes.
• Maintain CRM data integrity and quality standards across teams.
• Develop campaigns in the marketing automation platform and CRM with structured naming and tagging.
• Create and QA marketing emails, forms, and landing pages; manage list processing from intake through CRM delivery.
• Build marketing reporting dashboards and ensure accuracy before distribution.
• Analyze campaigns and channels and deliver written recaps with findings and recommendations.
• Support attribution, funnel reporting, and tracking governance from first touch to pipeline.
• Partner with Sales Development and Operations on list quality and lead handoff.
• Support platform migrations and documentation.
• Administer integrations between platforms including field mappings and data flow.
• Document operational processes and identify efficiency improvements.

Skills

Data analysis

Marketing automation

CRM workflows

Cross-functional collaboration

SQL

Excel/Sheets

Campaign attribution

Education

Bachelor's degree in Marketing/Analytics/Information Systems

Tools

Salesforce

HubSpot

ZoomInfo

Gong

Chili Piper

RingLead

Job description

mPulse is seeking a data-driven Marketing Automation & Data Specialist to optimize marketing technology, automate outreach, and deliver actionable performance insights. You will own campaigns, manage platforms like Salesforce and HubSpot, and ensure data integrity across the funnel.

You will collaborate with Marketing, Sales, Product, and Operations to improve pipeline growth, attribution, and reporting. This hands-on role offers visibility and opportunities to influence outcomes in a