Marketing Automation & Data Operations Specialist

mPulse; New Mexico; Remote; USD 85,000 - 110,000; Full time

Benefits offered by this job

Remote-First

Paid medical/dental/vision

401(k) + 4% Match

Parental leave 6 weeks

Training & development

Job summary

mPulse is seeking a data-driven Marketing Automation & Data Specialist to power our demand generation engine by optimizing marketing technology, automating outreach, and delivering actionable performance insights.

In this role, you'll be responsible for building, executing, and continuously improving automated marketing campaigns and sales outreach programs while ensuring accurate reporting across the marketing funnel.

Qualifications

• 4+ years in marketing operations and/or comparable systems roles with hands-on platform ownership.

Responsibilities

• Monitor data flow across connected systems and resolve sync issues.
• Manage end-to-end lead lifecycle: capture, validation, scoring, routing.
• Build and troubleshoot marketing automation workflows and lead routing.
• Maintain CRM data integrity and quality standards.
• Create and maintain campaigns in the marketing automation platform and CRM.
• Build and quality-check marketing emails, forms, and landing pages.
• Manage list processing from intake through CRM delivery.
• Build and maintain marketing reporting and dashboards with accurate distribution.
• Analyze campaign performance and deliver written recommendations.
• Support attribution and funnel reporting from first touch through pipeline.
• Collaborate with Sales Development and Sales Ops on data quality.
• Support platform migrations, documentation, data prep, and testing.
• Administer the marketing tech stack and integrations.
• Document processes and identify efficiency improvements.

Skills

Data analysis

Marketing operations

CRM systems

Campaign attribution

Cross-functional collaboration

Excel/Google Sheets

Written communication

Time management

Education

Bachelor's degree in Marketing or related field

Tools

Salesforce

HubSpot

ZoomInfo

Gong

Chili Piper

RingLead

Job description

mPulse is seeking a data-driven Marketing Automation & Data Specialist to power our demand generation engine by optimizing marketing technology, automating outreach, and delivering actionable performance insights.

In this role, you'll be responsible for building, executing, and continuously improving automated marketing campaigns and sales outreach programs while ensuring accurate reporting across the marketing funnel.