Remote Marketing Automation & Data Specialist

mPulse; United States; Remote; USD 85,000 - 125,000; Full time

Benefits offered by this job

Remote-First

Flexible PTO

Company-paid benefits

401(k) match

Parental Leave

Training & growth

Recognition culture

Job summary

mPulse is seeking a data-driven Marketing Automation & Data Specialist to power our demand generation engine by optimizing marketing technology and automating outreach. You will build, execute, and continuously improve automated campaigns while ensuring accurate reporting across the funnel.

You will own the systems, integrations, and processes that drive marketing operations, collaborating with Marketing, Sales, Product, and Sales Ops to maintain data integrity and improve workflows.

Qualifications

• Bachelor's degree in Marketing, Business, Analytics, Information Systems, or a related field.
• 4+ years in marketing operations or a comparable systems role with hands-on platform ownership.
• 2+ years of Salesforce experience including attribution, reporting, and field mapping.
• Hands-on analytics experience: building reports, reconciling data, drawing conclusions.

Responsibilities

• Monitor data flow across systems, troubleshoot sync errors before they impact downstream work.
• Manage end-to-end lead lifecycle: capture, validation, scoring, routing, and conversion.
• Build and troubleshoot marketing automation workflows, lead routing, and lifecycle processes.
• Maintain CRM data integrity and quality standards across the organization.

Skills

Data analysis

Attention to detail

Independent worker

Marketing automation

CRM systems

Excel / Google Sheets

Written communication

Time management

Cross-functional collaboration

Education

Bachelor's degree in Marketing, Business, Analytics, Information Systems, or related field

Tools

Salesforce

HubSpot

ZoomInfo

Gong

Chili Piper

RingLead

Job description

mPulse is seeking a data-driven Marketing Automation & Data Specialist to power our demand generation engine by optimizing marketing technology and automating outreach. You will build, execute, and continuously improve automated campaigns while ensuring accurate reporting across the funnel.

You will own the systems, integrations, and processes that drive marketing operations, collaborating with Marketing, Sales, Product, and Sales Ops to maintain data integrity and improve workflows.