Remote Marketing Analytics Manager - Data-Driven Growth

Socket.dev; United States; Remote; USD 120,000 - 160,000; Full time

Job summary

NeoGenomics is seeking a Marketing Analytics Manager to provide a clear, trustworthy view of performance by connecting marketing activities, spend, and sales outcomes into actionable insights. You will oversee marketing reporting, attribution, and data quality, ensuring teams have reliable information to measure effectiveness.

You will connect campaign, channel, and Salesforce data to quantify impact and guide investment decisions.

Qualifications

• Bachelor’s degree required; Master’s preferred.
• 8+ years in marketing analytics, reporting, or MarTech experience, including hands-on experience with attribution or reporting platforms and Salesforce data.
• Demonstrated experience selecting, implementing, and owning an attribution or marketing analytics platform.
• Track record of identifying and fixing data quality issues, inconsistent campaign tagging, broken UTM tracking, and misaligned channel definitions, before they undermine trust in reporting.
• Ability to translate data into clear, actionable recommendations, not just present numbers.
• Comfortable querying data directly (SQL or equivalent) to self-serve answers and diagnose data quality issues.
• Working knowledge of CDP concepts to specify data requirements.
• Familiarity with marketing mix modeling concepts and data requirements to advise readiness and options.
• Comfortable evaluating and adopting new analytics tools, including AI-enabled tools, to drive efficiency.

Responsibilities

• Own the marketing attribution and reporting platform, evaluating options such as Marketing Cloud Intelligence given Salesforce and Marketing Cloud investment.
• Own data quality for marketing reporting: consistent campaign tagging, UTM parameters, and channel definitions, proactively catching and fixing gaps.
• Build and maintain dashboards connecting marketing spend through to leads, MQL and SQL status, and pipeline contribution.
• Translate data into concrete recommendations on where to invest or pull back, not just reporting numbers.
• Partner with the Director of Marketing Operations to keep Marketing data aligned with Commercial KPIs.
• Track progress toward the data foundation needed to support marketing mix modeling and advise readiness options.
• Continuously evaluate and adopt more efficient analytics tools and practices, including AI-enabled tools.

Skills

Marketing analytics

Data storytelling

SQL querying

Data quality management

Education

Bachelor's Degree

Master preferred

Tools

Salesforce

Marketing Cloud

Marketing Cloud Intelligence

CDP concepts

Job description

NeoGenomics is seeking a Marketing Analytics Manager to provide a clear, trustworthy view of performance by connecting marketing activities, spend, and sales outcomes into actionable insights. You will oversee marketing reporting, attribution, and data quality, ensuring teams have reliable information to measure effectiveness.

You will connect campaign, channel, and Salesforce data to quantify impact and guide investment decisions.