Senior Marketing Data & Analytics Lead

Triwill Group; Northern (KY); Hybrid; USD 120,000 - 160,000; Full time

Job summary

Triwill Group, on behalf of a partner, seeks a Senior Marketing Data & Analytics Lead based in the United States. This senior individual contributor role turns complex marketing data into actionable insights and business decisions.

You will lead analytics initiatives spanning performance measurement, funnel analysis, attribution, forecasting, experimentation, and ROI. You will build scalable reporting, metrics, dashboards, and analytical frameworks to improve visibility and enable self-service

Qualifications

• Strong technical analytics capabilities with the ability to translate complex data into clear insights.
• Strategic thinking and commercial awareness to guide marketing decisions.
• Data storytelling to influence executives and cross-functional partners.

Responsibilities

• Turn complex marketing data into actionable insights and business decisions.
• Lead analytics initiatives across performance measurement, funnel analysis, attribution, forecasting, experimentation, and ROI.
• Build scalable reporting, metrics, dashboards, and analytical frameworks for self-service decisions.
• Influence technical, operational, financial and executive stakeholders in a multi-channel environment.

Job description

Description:

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Marketing Data & Analytics Lead based in United States.

This senior individual contributor role turns complex marketing data into actionable insights and business decisions.
You will lead high-impact analytics initiatives spanning performance measurement, funnel analysis, attribution, forecasting, experimentation, and ROI.
Working across Marketing and the broader go-to-market organization, you will help leaders understand performance and identify opportunities for growth.
The role combines strong technical analytics expertise with strategic thinking, commercial awareness, and compelling data storytelling.
You will build scalable reporting, metrics, dashboards, and analytical frameworks that improve visibility and enable self-service decision-making.
Success requires the ability to work independently through ambiguity while influencing technical, operational, financial, and executive stakeholders.
This is an opportunity to shape how marketing investments are measured and how data drives growth in a dynamic, multi-channel environment.