Growth Analytics Manager: Marketing Performance

National Vision; Lawrenceville (GA); On-site; USD 110,000 - 170,000; Full time

Benefits offered by this job

Health and dental insurance

401k with company match

Employee eyewear discount

Job summary

National Vision is seeking a Manager of Growth Performance and Marketing Analytics to lead day-to-day performance analysis across Marketing and translate data into clear business recommendations. The role connects marketing activity, customer behavior, digital performance, CRM engagement, media effectiveness, and business outcomes to guide actions.

You will frame the right business questions, prioritize analytical work, and mentor a team to deliver executive-ready insights that improve marketing

Qualifications

• Four year college degree in Marketing or related field (Required).
• 7+ years in marketing analytics, growth analytics, digital analytics, ecommerce analytics, CRM analytics, media analytics, retail analytics, consulting, or business performance analytics (Required).
• Experience with marketing KPIs, funnel metrics, conversion, and attribution.
• Strong ability to translate data into actionable business recommendations and present to senior leaders.

Responsibilities

• Lead weekly and monthly marketing performance analysis across demand, traffic, conversion, appointment booking, media, CRM, ecommerce, and customer behavior.
• Translate complex data into executive narratives, root-cause insights, and recommended actions.
• Partner with Growth Marketing to evaluate media, CRM, campaigns, audiences, and channels to improve acquisition, retention, and customer value.
• Partner with Digital Experience and Brand teams to connect digital behavior to customer experience and brand priorities.
• Prioritize and manage analytical work across the Growth Performance & Marketing Analytics team, including work by Data Scientist and Marketing Measurement Analyst.
• Define marketing KPIs, measurement frameworks, dashboards, and recurring performance reporting standards.

Skills

Marketing analytics

Executive communication

Data storytelling

Stakeholder management

Education

Bachelor's degree in Marketing or related field

Tools

Power BI

Tableau

Looker

Excel/Google Sheets

Adobe Analytics

GA4

CRM platforms

SQL

Job description

National Vision is seeking a Manager of Growth Performance and Marketing Analytics to lead day-to-day performance analysis across Marketing and translate data into clear business recommendations. The role connects marketing activity, customer behavior, digital performance, CRM engagement, media effectiveness, and business outcomes to guide actions.

You will frame the right business questions, prioritize analytical work, and mentor a team to deliver executive-ready insights that improve marketing