Remote Marketing Analytics Director - Growth & Insights

MQ Referrals Only; United States; Hybrid; USD 200,000 - 268,000; Full time

Benefits offered by this job

Health insurance

Remote-friendly environment

Equity in company

401(k) or retirement plan

Job summary

Marqeta is seeking a Director of Marketing Analytics to act as the intelligence backbone of the go-to-market engine. You will define how marketing drives revenue, build analytics infrastructure, and partner across Marketing, Sales, Finance, and Revenue Ops to influence investments and growth.

You will own multi-touch attribution, pipeline contribution, and executive reporting, building trust with Sales leadership and the CFO through rigorous models and clear narratives.

Qualifications

• 10+ years in Enterprise B2B marketing analytics, GTM analytics, or growth analytics, with at least 3 years in a people leadership role.
• Experience with complex B2B GTM motions including ABM, enterprise sales cycles, partner-influenced deals, and multistakeholder buying journeys.
• Deep expertise in B2B attribution modeling and revenue impact.
• Strong command of how marketing fits into the full revenue engine with Sales, Finance, and RevOps alignment.
• Proven ability to influence strategy and budgets with data.
• Proficiency with core marketing/revenue tech stack: Salesforce, Marketo (or HubSpot), BI tools, data warehousing, and ABM/GTM software.
• Strong SQL skills and ability to work with warehouse data for validation and ad hoc analysis.
• Comfort with statistical modeling, regression, and cohort analysis.
• Excellent communication to translate analytics to executive narratives.
• Experience in fintech, payments, embedded finance, SaaS, or financial services preferred.
• Familiarity with AI/ML in marketing analytics and practical leverage over hype.
• Comfort operating in ambiguity and building programs from scratch.

Responsibilities

• Define and own B2B marketing attribution strategy and create a trusted measurement framework for Sales and C‑suite.
• Connect marketing programs, media investments and revenue outcomes across pipeline and CAC by channel.
• Lead a marketing analytics team, establish rhythms and development frameworks.
• Influence GTM planning with data-driven perspectives on budget allocation and channel strategy.
• Partner with Demand Gen, Product Marketing, and Brand on measurement frameworks and testing protocols.
• Own executive-level marketing reporting to the CMO, CFO, and Board.
• Build and maintain marketing data infrastructure with Data Engineering for unified data sources.
• Develop forecasting models for Enterprise pipeline contribution and headcount planning.
• Lead AI/automation agenda for analytics and machine learning initiatives.
• Foster a culture of experimentation with statistically valid tests across channels.

Skills

SQL

Executive storytelling

Communication

Tools

Salesforce

Marketo

HubSpot

Tableau

Looker

Snowflake

BigQuery

Demandbase

6Sense

Job description

Marqeta is seeking a Director of Marketing Analytics to act as the intelligence backbone of the go-to-market engine. You will define how marketing drives revenue, build analytics infrastructure, and partner across Marketing, Sales, Finance, and Revenue Ops to influence investments and growth.

You will own multi-touch attribution, pipeline contribution, and executive reporting, building trust with Sales leadership and the CFO through rigorous models and clear narratives.