Marketing Analytics Lead — Growth & Insights

Triwill Group; San Francisco, Northern (CA, KY); Hybrid; USD 120,000 - 180,000; Full time

Benefits offered by this job

Medical, dental, vision coverage for 1

Flexible PTO including Winter Break

Paid parental leave

Fertility stipend

401(k) plan

Learning and networking opportunities

Job summary

Baseten is seeking a Marketing Analytics Manager to establish data-driven decision making across Marketing. The role collaborates with Demand Gen, Field Marketing, MOps and Product Marketing to stitch activities and outcomes across the funnel.

You'll build data models connecting acquisition, engagement, activation, product usage and revenue, and design dashboards and semantic layers to enable teams to act on insights.

Qualifications

• 5+ years in marketing analytics or quantitative roles, preferably B2B/API oriented.
• Strong SQL and data analysis skills with large event-level datasets.
• Ability to connect data across marketing, CRM, web and product systems.
• Experience measuring paid channels and optimizing performance across platforms.
• Hands-on with GTM and marketing tools like Salesforce and HubSpot.
• Experience building data pipelines and models with modern stacks (dbt, BigQuery).
• Comfort with APIs, automation tools (n8n, Zapier).
• Familiarity with multi-touch attribution and offline conversion pipelines.

Responsibilities

• Define metrics for marketing success across growth, acquisition, activation and revenue.
• Ingest and model data from Salesforce, HubSpot, Google Analytics and ad platforms.
• Create a medallion architecture linking prospect journeys from first touch to expansion.
• Develop audience and segmentation frameworks based on behavior and attributes.
• Own lifecycle marketing analytics from acquisition to onboarding and growth.
• Measure brand awareness and channel impact using audience signals and downstream product metrics.
• Improve activation and optimization by feeding signals back into ads platforms.
• Design and implement A/B experiments and multi-touch attribution.

Skills

SQL

Marketing analytics

Data pipelines

CRM integration

GTM / marketing systems

APIs & automation

Google Analytics

Paid advertising platforms

Multi-platform attribution

First-party data modeling

Tools

dbt

BigQuery

Databricks

Airbyte

Fivetran

Salesforce

HubSpot

n8n

Zapier

Google Ads

LinkedIn Ads

Job description

Baseten is seeking a Marketing Analytics Manager to establish data-driven decision making across Marketing. The role collaborates with Demand Gen, Field Marketing, MOps and Product Marketing to stitch activities and outcomes across the funnel.

You'll build data models connecting acquisition, engagement, activation, product usage and revenue, and design dashboards and semantic layers to enable teams to act on insights.