Marketing Data Analytics Lead — Growth & ROI

Credit Genie; Northern, New York (KY, NY); Hybrid; USD 110,000 - 160,000; Full time

Benefits offered by this job

100% company-paid medical, dental, and

fitness reimbursement

401(k) with employer match

Meal program

Pre-tax benefits (HSA)

Life and accidental insurance

Flexible PTO

Job summary

Credit Genie in the United States is seeking a Staff Marketing Data Analyst to join the Analytics team. You will serve as the analytics partner to Marketing, using data, measurement, and experimentation to improve customer acquisition, marketing efficiency, and business growth.

You will independently own complex analyses and measurement frameworks, translate data into actionable recommendations, and help Marketing leaders understand what is working, why it is working, and where to invest next.

Qualifications

• 7+ years of experience in marketing analytics, growth analytics, data analytics, or a related quantitative field.
• Master's degree in Analytics, Marketing, Economics, Statistics, Mathematics, Computer Science, or a similar quantitative field.
• Advanced SQL skills and proficiency in Python or a similar analytical programming language.
• Experience with BI and data visualization tools such as Sigma, Tableau, Looker or similar platforms.
• Deep understanding of marketing data, measurement, experimentation, and performance analysis, with demonstrated ability to independently translate insights into business action.
• Experience with paid media and acquisition channels, including channel performance metrics and measurement approaches.
• Hands-on knowledge of mobile app marketing analytics and MMPs, with AppsFlyer and SSOT experience strongly preferred.
• Excellent communication, collaboration, and stakeholder management skills, with the ability to influence senior Marketing partners and drive decisions through data without formal authority.
• Familiarity with modern data platforms and analytics workflows, such as Snowflake, AWS, dbt, or similar technologies.

Responsibilities

• Partner cross-functionally with Marketing, Product, and other teams to improve marketing data quality, align data requirements, and ensure measurement approaches are consistent and trusted.
• Independently lead actionable insights and deep-dive analyses that optimize customer acquisition, channel performance, campaign effectiveness, and marketing investment.
• Own and advance multi-touch attribution (MTA), marketing mix modeling (MMM), and other measurement approaches to evaluate ROI across paid media, organic, and other marketing channels.
• Design and scale experimentation approaches, including A/B testing and incrementality studies, to evaluate campaign effectiveness and inform investment decisions.
• Define, monitor, and interpret core marketing KPIs, including CAC, LTV, and campaign ROI, to assess marketing efficiency and growth performance.
• Serve as a strategic thought partner to Marketing leaders, challenging assumptions and translating complex analytical findings into clear recommendations and business actions.
• Raise the analytical bar across the team by sharing best practices, improving measurement standards, and coaching peers on marketing analytics methods and decision-making.

Skills

Advanced SQL

Python

Stakeholder management

Communication

Education

Master's degree in Analytics, Marketing, Economics, Statistics, Mathematics, Computer Science

Tools

Sigma

Tableau

Looker

Snowflake

AWS

dbt

AppsFlyer

SSOT

Job description

Credit Genie in the United States is seeking a Staff Marketing Data Analyst to join the Analytics team. You will serve as the analytics partner to Marketing, using data, measurement, and experimentation to improve customer acquisition, marketing efficiency, and business growth.

You will independently own complex analyses and measurement frameworks, translate data into actionable recommendations, and help Marketing leaders understand what is working, why it is working, and where to invest next.