Remote Lifecycle Marketing Manager | Higher Ed Growth

American College of Education; United States; Remote; USD 72,000 - 88,000; Full time

Benefits offered by this job

Medical, dental, & vision Insurance

HSA and FSA options

Paid parental leave

Paid volunteer time

Tuition reimbursement & reduction

Generous PTO

401k and employer match

Wellness program

Job summary

American College of Education seeks a seasoned lifecycle marketing professional to lead multi-channel campaigns from inquiry to enrollment and beyond. The role emphasizes data-driven decision making, cross-functional collaboration, and a strong focus on student engagement in a remote-first environment.

You will optimize communications across email and SMS, report on key metrics, and partner with Marketing to uphold brand standards while supporting strategic planning and student retention

Qualifications

• Bachelor's degree preferred, with 5+ years in lifecycle marketing.
• Experience in higher education marketing is a plus.
• Proficiency with CRM and marketing automation platforms.
• Strong communication and organizational skills.

Responsibilities

• Develops, executes, and optimizes multi-channel lifecycle campaigns to nurture prospective students and drive conversions.
• Owns student journey communications from inquiry to alumni engagement.
• Evaluates and reports on campaign metrics for effectiveness.
• Monitors lifecycle KPIs for applications, enrollments, and starts.
• Leads testing strategies for personalized communications to improve retention.
• Ensures consistency of communications across platforms and partners with Marketing on brand standards.
• Supports leadership with data-driven insights for planning and decision-making.
• Works independently and with cross-functional teams to drive key initiatives.

Skills

Self-motivation

Time management

Team collaboration

Data-driven decision making

Communication skills

Education

Bachelor’s degree preferred

Tools

ClickDimensions

Microsoft Dynamics

Job description

American College of Education seeks a seasoned lifecycle marketing professional to lead multi-channel campaigns from inquiry to enrollment and beyond. The role emphasizes data-driven decision making, cross-functional collaboration, and a strong focus on student engagement in a remote-first environment.

You will optimize communications across email and SMS, report on key metrics, and partner with Marketing to uphold brand standards while supporting strategic planning and student retention