Lifecycle Marketing Lead (Contract) — Remote

American College of Education; United States; Remote; USD 88,000 - 118,000; Full time

Job summary

American College of Education is seeking a strategic, data-driven marketing professional to create and optimize multi-channel lifecycle campaigns.

You will leverage insights from campaign performance, applications, enrollments, and starts to improve outcomes. This remote role emphasizes consistent brand-aligned messaging, testing, and personalized offers to engage students across channels.

Qualifications

• Expertise in CRM and marketing automation platforms, including Microsoft Dynamics and ClickDimensions.

Responsibilities

• Develops and optimizes multi-channel lifecycle marketing campaigns (email and SMS) to nurture prospective students and drive conversion.
• Evaluates and reports on key metrics for campaign effectiveness.
• Monitors lifecycle KPIs for applications, enrollments, and starts.
• Ensures brand-consistent lifecycle communications across platforms.
• Develops testing strategies for personalized communication to boost retention.

Skills

CRM platforms

Marketing automation

Microsoft Dynamics

ClickDimensions

Job description

American College of Education is seeking a strategic, data-driven marketing professional to create and optimize multi-channel lifecycle campaigns.

You will leverage insights from campaign performance, applications, enrollments, and starts to improve outcomes. This remote role emphasizes consistent brand-aligned messaging, testing, and personalized offers to engage students across channels.