Remote Lifecycle Marketing Architect

Remote Jobs; United States; Remote; USD 110,000 - 180,000; Full time

Benefits offered by this job

Competitive salary package

Medical, dental, and vision coverage

401(k) with company match

Unlimited vacation

Family leave policy

Equity may be offered

Job summary

Incredible Health is seeking a Lifecycle Marketing Manager to own the end-to-end lifecycle across professionals and employers on our marketplace. You will design and run multi-channel campaigns (email, SMS, push, in-app) and partner with Product, Data, and Engineering to improve data quality and tracking.

You will lead experimentation, segmentation, and always-on programs, translating insights into scalable lifecycle journeys with measurable business impact.

Qualifications

• 8+ years of experience in lifecycle, CRM, or retention marketing and end-to-end lifecycle ownership.
• Hands-on experience with modern lifecycle platforms (Iterable, Braze, HubSpot, etc.).
• Strong writing skills and ability to craft conversion-focused copy across channels.

Responsibilities

• Develop and own end-to-end lifecycle marketing strategy and roadmap across onboarding, activation, engagement, and retention.
• Plan, build, and launch personalized, multi-channel campaigns (email, SMS, push, in-app).
• Design journeys by persona, stage, and engagement level; collaborate with Sales for lead routing and re-engagement.
• Lead experimentation with A/B tests; analyze results and optimize programs against metrics.
• Drive automation and personalization using audience and behavioral insights.
• Collaborate with Product, Data, and Engineering to improve event tracking and data quality.

Skills

Lifecycle marketing

Multi-channel campaigns

AI fluency

Education

Bachelor's degree

Tools

Iterable

Braze

HubSpot

Customer.io

Job description

Incredible Health is seeking a Lifecycle Marketing Manager to own the end-to-end lifecycle across professionals and employers on our marketplace. You will design and run multi-channel campaigns (email, SMS, push, in-app) and partner with Product, Data, and Engineering to improve data quality and tracking.

You will lead experimentation, segmentation, and always-on programs, translating insights into scalable lifecycle journeys with measurable business impact.