Remote Lifecycle Marketing Lead (Contract)

Gofractional; Northern (KY); Hybrid; USD 85,000 - 121,000; Full time

Job summary

American College of Education (ACE) seeks a strategic Lifecycle Communication Manager to design and optimize multi-channel lifecycle campaigns that engage prospective students and drive conversions. This remote, contract role emphasizes data-driven decision making and brand-aligned messaging.

You will monitor metrics across applications, enrollments, and starts, test personalized communications, and collaborate across teams to ensure consistent student experiences.

Qualifications

• Expertise in CRM and marketing automation platforms, including Microsoft Dynamics and Click Dimensions.

Responsibilities

• Develops, executes, and optimizes multi-channel lifecycle marketing campaigns (including email and SMS) to nurture prospective students, drive action, and ensure conversion rates are stable.
• Evaluates and reports on key metrics for campaign effectiveness.
• Monitors lifecycle KPIs for applications, enrollments, and starts.
• Leads optimizations to improve lifecycle communications using data-informed decisions.
• Ensures consistency in lifecycle communications across all communication platforms and partner to ensure brand standards are adhered to.
• Develops testing strategies for personalized communication, including targeted offers and messages, to enhance student retention and program participation.

Skills

Data-driven marketing

Campaign optimization

Cross-channel analytics

Tools

Microsoft Dynamics

Click Dimensions

Job description

American College of Education (ACE) seeks a strategic Lifecycle Communication Manager to design and optimize multi-channel lifecycle campaigns that engage prospective students and drive conversions. This remote, contract role emphasizes data-driven decision making and brand-aligned messaging.

You will monitor metrics across applications, enrollments, and starts, test personalized communications, and collaborate across teams to ensure consistent student experiences.