Lifecycle Marketing Lead — Remote Student Journeys

American College of Education; Northern (KY); Hybrid; USD 72,000 - 88,000; Full time

Benefits offered by this job

HSA and FSA options

Paid parental leave

401k with employer match

Wellness program

Employee recognition

Long-term disability

Job summary

American College of Education seeks a Lifecycle Communication Manager to lead multi-channel campaigns that nurture prospects, boost conversions, and improve student engagement from inquiry to alumni. You will leverage CRM automation, analyze campaign results, and drive persona-based, data-informed strategies in a remote, university setting.

The role emphasizes collaboration with marketing, stakeholder management, and a focus on measurable outcomes aligned with ACE’s mission and student success

Qualifications

• Bachelor's degree preferred.
• 5+ years of lifecycle marketing and/or communications experience in higher education or related sectors.
• Deep understanding of B2B and/or D2C lifecycle communications.
• CRM and marketing automation expertise, with ClickDimensions required and Microsoft Dynamics preferred.
• Strong analytical skills to translate data into effective marketing strategies.
• Excellent communication and leadership abilities.

Responsibilities

• Develops, executes, and optimizes multi-channel lifecycle marketing campaigns (including email and SMS) to nurture prospective students, drive action, and ensure conversion rates are stable.
• Owns the student journey communications from inquiry through alumni engagement.
• Evaluates and reports on key metrics for campaign effectiveness.
• Monitors lifecycle KPIs for applications, enrollments, and starts.
• Leads optimizations to improve lifecycle communications using data-informed decisions.
• Ensures consistency across platforms and collaborates with Marketing to maintain brand standards.
• Develops testing strategies for personalized communication to enhance student retention.
• Supports leadership with data-driven insights for strategic planning.
• Works with cross-functional teams to manage stakeholders and initiatives.
• Leads the development and ownership of prospective student personas and data-informed segmentation.

Skills

Lifecycle marketing

Communications

Attention to detail

Education

Bachelor's degree

Tools

ClickDimensions

Microsoft Dynamics

Job description

American College of Education seeks a Lifecycle Communication Manager to lead multi-channel campaigns that nurture prospects, boost conversions, and improve student engagement from inquiry to alumni. You will leverage CRM automation, analyze campaign results, and drive persona-based, data-informed strategies in a remote, university setting.

The role emphasizes collaboration with marketing, stakeholder management, and a focus on measurable outcomes aligned with ACE’s mission and student success