Remote Lifecycle Marketing Lead (Email & SMS)

Content Creators; United States; Remote; USD 95,000 - 150,000; Full time

Benefits offered by this job

Competitive salary

Remote-friendly culture

Unlimited vacation

Health benefits

Home office stipend

Parental leave

Job summary

Pearmill is seeking a Lifecycle Marketing Manager to own email and SMS for client campaigns, from planning to execution and reporting. You will build flows, craft copy, manage segments, and optimize performance across Shopify-enabled stores.

You will lead calendar planning, coordinate with growth and creative teams, and translate product launches and promotions into effective customer communications that drive purchases and retention.

Qualifications

• 4+ years of hands-on experience in email, SMS, or lifecycle marketing, with experience supporting e‑commerce brands.
• You're comfortable owning both strategy and execution. You've built campaigns and automated flows yourself, not just handed off briefs.
• Hands-on experience with Klaviyo or a comparable email and SMS platform, and you're comfortable working with Shopify, customer data, segments, and event-based triggers.

Responsibilities

• Own monthly email and SMS planning with clients. Build and maintain marketing calendars covering product launches, promotions, seasonal campaigns, and lifecycle priorities.
• Lead regular client meetings to review results, agree on upcoming work, and resolve gaps in offers, inventory, assets, or approvals before they affect the send schedule.
• Develop campaign concepts and recommend offers, product bundles, and A/B tests. Coordinate with client teams to confirm pricing, discount codes, stock, and product availability.
• Write email and SMS copy, including subject lines, preview text, product messaging, calls to action, and test variations.
• Build, QA, segment, schedule, and send email and SMS campaigns. Source approved product information, links, and existing assets from client websites, Shopify, and creative teams.
• Build and maintain customer segments using purchase history, engagement, product ownership, and lifecycle stage.
• Audit, build, and optimize automated flows, including welcome, abandoned cart, post-purchase, review requests, replenishment, and win-back.
• Coordinate localized campaigns and flows across markets, including translation review, market-specific offers, links, and send timing.
• Brief designers on email asset needs and manage feedback and approvals. Keep campaign content aligned with the approved offer when plans change.
• Run a testing roadmap across messaging, offers, segmentation, cadence, and flows. Document results and use them to improve future campaigns.
• Maintain list health, consent, suppression rules, and email and SMS sending practices. Flag access, data, or integration issues early and work with the right team to resolve them.
• Document workflows and build repeatable planning, briefing, QA, and reporting processes.

Skills

Lifecycle marketing

Email marketing

SMS marketing

Copywriting

A/B testing

Data analysis

Client communication

Team collaboration

Tools

Klaviyo

Shopify

Job description

Pearmill is seeking a Lifecycle Marketing Manager to own email and SMS for client campaigns, from planning to execution and reporting. You will build flows, craft copy, manage segments, and optimize performance across Shopify-enabled stores.

You will lead calendar planning, coordinate with growth and creative teams, and translate product launches and promotions into effective customer communications that drive purchases and retention.