Lifecycle Marketing Manager

R2 Global; Salt Lake City (UT); Vor Ort; USD 70.000 - 90.000; Vollzeit

Zusammenfassung

A leading E-commerce company in Salt Lake City is seeking a Lifecycle Marketing Manager to lead customer lifecycle communication across email and SMS. The role involves managing automated customer journeys, planning campaigns, and analyzing retention metrics to strengthen brand loyalty. Candidates should have over 3 years of relevant experience in an E-commerce environment and strong expertise with marketing platforms like Klaviyo. This is both a growth and operational role that requires collaboration across teams and a data-driven approach.

Qualifikationen

• 3+ years in retention, CRM, or lifecycle marketing within an E-commerce environment.
• Strong hands-on experience with email/SMS platforms (Klaviyo preferred).
• Analytical thinker who uses data to guide decisions.

Aufgaben

• Build and manage automated customer journeys for onboarding and re-engagement.
• Plan and execute campaign sends for product launches and promotions.
• Monitor and report on retention metrics including repeat rate and revenue.

Kenntnisse

Retention marketing

CRM expertise

Lifecycle marketing

Data analysis

Project management

Email/SMS marketing platforms

Collaboration

Tools

Klaviyo

Shopify

Jobbeschreibung

As our Lifecycle Marketing Manager, you will lead all customer lifecycle communication across email and SMS, building the systems, campaigns, and automations that increase repeat purchases and strengthen brand loyalty. This position partners closely with E-commerce leadership and plays a hands‑on role in Shopify execution to ensure campaigns translate seamlessly from strategy to storefront.

This is both a growth and operational role — equal parts creative thinking, technical setup, and performance optimization.

What You’ll Own

Retention & Revenue Growth

• Build and manage automated customer journeys (onboarding, cart recovery, replenishment, re‑engagement)
• Plan and execute campaign sends tied to product launches, promotions, and seasonal moments
• Segment audiences using behavioral and purchase data
• Run ongoing A/B testing across subject lines, content, offers, and timing
• Protect list health and optimize deliverability

Shopify Execution

• Support backend product updates, merchandising logic, tagging, and collections
• Create and QA discounts and promotional setups
• Ensure the site is fully prepared to support campaign traffic
• Contribute to initiatives that improve conversion and overall customer experience

Performance & Insights

• Monitor and report on retention metrics including repeat rate, AOV, LTV, and revenue contribution
• Continuously refine the customer journey to maximize lifetime value

What We’re Looking For

• 3+ years in retention, CRM, or lifecycle marketing within an E-commerce environment
• Strong hands‑on experience with email/SMS platforms (Klaviyo preferred)
• Analytical thinker who uses data to guide decisions
• Highly organized operator who can manage multiple moving pieces
• Strong collaborator who works well across marketing, E-commerce, and external partners