Lifecycle Marketing Manager: Email & SMS Journeys

RENPHO; Irvine (CA); On-site; USD 90,000 - 130,000; Full time

Job summary

RENPHO is seeking a Lifecycle Marketing Manager to own the execution and optimization of customer communication across email and SMS. You will drive consistent, timely messaging throughout the customer journey, from initial engagement through post-purchase and reactivation, collaborating with the DTC team to support key business initiatives.

The role focuses on building lifecycle flows, executing campaigns, and improving segmentation and targeting to enhance overall messaging relevance for North

Qualifications

• 3–5+ years in email marketing, CRM, or lifecycle marketing within DTC.
• Hands-on experience with Klaviyo or similar platforms.
• Experience building and managing automated lifecycle flows.
• Strong execution, detail-oriented, and clear written communication for North American audiences.

Responsibilities

• Build and manage automated lifecycle flows (welcome, post-purchase, win-back, etc.).
• Execute weekly email and SMS campaigns aligned with DTC priorities (promotions, product launches, seasonal moments).
• Develop and apply customer segmentation to improve targeting and personalization.
• Maintain CRM platform operations: campaign setup, data quality, deliverability standards.
• Track performance across campaigns and flows to support optimization and testing.
• Partner with DTC, Creative, and Web teams to ensure accurate execution across all touchpoints.

Skills

Email marketing

CRM

Lifecycle marketing

Klaviyo

Segmentation

Campaign testing

Detail-oriented

NA audience

Tools

Klaviyo Platform

Job description

RENPHO is seeking a Lifecycle Marketing Manager to own the execution and optimization of customer communication across email and SMS. You will drive consistent, timely messaging throughout the customer journey, from initial engagement through post-purchase and reactivation, collaborating with the DTC team to support key business initiatives.

The role focuses on building lifecycle flows, executing campaigns, and improving segmentation and targeting to enhance overall messaging relevance for North