Lifecycle Marketing Manager: Email & SMS Growth

Blueroothealth; Middletown (CT); Vor Ort; USD 90.000 - 130.000; Vollzeit

Zusammenfassung

Blueroot Health is seeking a strategic Lifecycle Marketing Manager to own end-to-end lifecycle communications across all brands. You will craft and execute an integrated email and SMS content strategy, build automated flows, and run tests to optimize retention and revenue on DTC channels.

You’ll combine sharp copy with rigorous performance analysis, handling platform configuration, reporting, and HTML-enabled templates. Proficiency in Klaviyo, HubSpot, Shopify, and SMS platforms is essential.

Qualifikationen

• Minimum of 5 years of professional experience in email marketing, with at least 2 years owning SMS or broader lifecycle marketing.
• Expert-level proficiency with Klaviyo and HubSpot; experience with an SMS platform such as Attentive or Postscript.
• Proven copywriting skills with a portfolio of email and SMS work that drove measurable performance.
• Strong HTML coding skills for email template development and troubleshooting.
• Demonstrated experience building segmentation strategies, automated flows, and drip programs from scratch.

Aufgaben

• Develop and execute a comprehensive email and SMS content strategy across all Blueroot Health brands, aligned to acquisition, retention, and revenue goals.
• Own the editorial calendar for lifecycle communications, including campaigns, automated flows, transactional messages, and SMS sends.
• Write compelling, on-brand email and SMS copy—subject lines, preview text, body copy, and CTAs—tailored to each brand's voice and audience.
• Design and implement automated flows including welcome series, abandoned cart and browse recovery, post-purchase, win-back, replenishment, and cross-sell journeys.
• Plan and execute SMS campaigns and automations in compliance with TCPA, CTIA, and carrier guidelines.
• Build and refine audience segments using behavioral, transactional, and profile data to deliver relevant, personalized content at scale.
• Run a continuous testing program (A/B and multivariate) across subject lines, content, send times, offers, and channel mix; document learnings.
• Analyze and report on channel performance using KPIs like open rate, CTR, conversion rate, revenue per recipient, list growth, unsubscribe/spam, and SMS metrics.
• Deliver regular performance readouts to the Director of Marketing Communications with clear insights and recommended next actions.
• Manage email deliverability—sender reputation, SPF/DKIM/DMARC, list hygiene, inbox placement.
• Ensure all communications comply with GDPR, CAN-SPAM, TCPA, and other regs.
• Partner with design, brand, e-commerce, and customer service to align messaging and offers across touchpoints.

Kenntnisse

Copywriting

Analytics

Email marketing

Lifecycle marketing

Tools

Klaviyo

HubSpot

Attentive

Postscript

Shopify

Jobbeschreibung

Blueroot Health is seeking a strategic Lifecycle Marketing Manager to own end-to-end lifecycle communications across all brands. You will craft and execute an integrated email and SMS content strategy, build automated flows, and run tests to optimize retention and revenue on DTC channels.

You’ll combine sharp copy with rigorous performance analysis, handling platform configuration, reporting, and HTML-enabled templates. Proficiency in Klaviyo, HubSpot, Shopify, and SMS platforms is essential.