Remote Lifecycle Marketing Associate Manager (Onboarding)

DoorDash, Inc.; Northern (KY); Hybrid; USD 109,000 - 160,000; Full time

Benefits offered by this job

401(k) plan

Paid parental leave

Medical, dental, and vision benefits

Wellness benefits

Commuter benefits match

Job summary

DoorDash, Inc. is seeking an Associate Manager of Customer Lifecycle Marketing for USMP New, with a remote setup in the United States.

You will own the onboarding lifecycle from sign-up to habituation, spanning email, push, SMS, and in-app experiences, while managing a meaningful marketing budget. You will move quickly, test often, and push for personalization and cross-surface improvements that convert new signups into long-term engaged customers.

Qualifications

• 4–6+ years of lifecycle, CRM, or retention marketing experience.
• Deep familiarity with Braze, Iterable, or Salesforce Marketing Cloud.
• Strong execution across email, push, SMS, and in-app channels.
• A strong test-and-learn orientation with data-driven decisions.
• Experience managing a marketing budget and making investment decisions.

Responsibilities

• Own the new consumer onboarding lifecycle from sign-up through habituation.
• Iterate aggressively on core onboarding programs with a structured test-and-learn approach.
• Expand channel and surface coverage (push, SMS, in-app, email) to reach new customers.
• Introduce personalization using customer attributes, behavior signals, and segmentation.
• Build and manage a data-driven measurement framework with KPIs across the funnel.
• Partner cross-functionally with Product, Analytics, and Operations to align on onboarding definitions and opportunities.

Skills

Lifecycle marketing

CRM platforms

Experimentation

Budget management

Data-driven

Cross-functional

Tools

Braze

Iterable

Salesforce Marketing Cloud

Job description

DoorDash, Inc. is seeking an Associate Manager of Customer Lifecycle Marketing for USMP New, with a remote setup in the United States.

You will own the onboarding lifecycle from sign-up to habituation, spanning email, push, SMS, and in-app experiences, while managing a meaningful marketing budget. You will move quickly, test often, and push for personalization and cross-surface improvements that convert new signups into long-term engaged customers.