Lifecycle Marketing Lead, Onboarding & Activation

DoorDash High Volume; New York (NY); On-site; USD 109,000 - 160,000; Full time

Benefits offered by this job

401(k) with employer matching

Paid parental leave

Wellness benefits

Commuter benefits

Job summary

DoorDash is seeking an Assoc Manager of Customer Lifecycle Marketing for USMP New to own the new consumer onboarding lifecycle from signup to habituation. You will aggressively iterate programs, expand surfaces, and introduce personalization at scale while managing a meaningful onboarding budget.

This role emphasizes end-to-end ownership, data-driven decision making, and cross-functional collaboration with Product, Analytics, and Operations to improve conversion and long-term engagement.

Qualifications

• 4–6+ years of experience in lifecycle, CRM, or retention marketing with a strong technical depth.
• Experience with email, push, SMS, and in-app channels using CRM platforms.
• Strong test-and-learn orientation with structured experiments.

Responsibilities

• Own the new consumer onboarding strategy from sign-up to habituation, defining milestones, triggers, channel sequencing, and success metrics.
• Iterate core onboarding programs with a bias for action and structured test-and-learn.
• Expand channel coverage by adding touchpoints (push, SMS, in-app) to reach customers at the right moment.
• Introduce personalization using customer attributes and behavioral data to create relevant experiences.
• Manage onboarding budget with rigor and track performance to inform investments.
• Build and own a measurement framework with KPIs and regular performance reporting.
• Partner with Product, Analytics, and Operations to align onboarding definitions and data access.

Skills

Lifecycle marketing

CRM platforms

A/B testing

Data-driven decisions

Cross-functional collaboration

Tools

Braze

Iterable

Salesforce Marketing Cloud

Job description

DoorDash is seeking an Assoc Manager of Customer Lifecycle Marketing for USMP New to own the new consumer onboarding lifecycle from signup to habituation. You will aggressively iterate programs, expand surfaces, and introduce personalization at scale while managing a meaningful onboarding budget.

This role emphasizes end-to-end ownership, data-driven decision making, and cross-functional collaboration with Product, Analytics, and Operations to improve conversion and long-term engagement.