Remote Digital Lifecycle Marketing Manager

Openkrill; United States; Remote; USD 110,000 - 160,000; Full time

Benefits offered by this job

Flexible PTO

10 paid holidays

Health coverage

Job summary

Tapcheck is seeking a Digital Customer Marketing Manager to shape the digital backbone of Customer Success. You will design lifecycle programs and automated touchpoints across email, in-app, and product guidance to drive onboarding, adoption, and renewal readiness.

You’ll partner with Product Marketing, CSMs, RevOps, Product, and Support to tell a cohesive story and improve retention. This remote-friendly role focuses on SMB and long-tail accounts to scale without sacrificing service quality.

Qualifications

• 4–7 years in Product Marketing, Lifecycle Marketing, Growth Marketing, or Digital Customer Success in SaaS.
• Experience writing or shaping lifecycle copy for emails, in-app guidance, and playbooks.
• Ability to design and launch automated lifecycle campaigns to drive adoption and retention.

Responsibilities

• Design, launch, and improve digital Customer Success programs across the lifecycle.
• Build automated, segmented lifecycle campaigns across email, in-app, and in-product guidance.
• Create repeatable playbooks to scale accounts while preserving a service-led approach.
• Own messaging across the digital journey; collaborate on launch narratives and education material.
• Maintain a POV on competitive positioning to sharpen retention messaging.
• Run segmentation and A/B tests; track program KPIs and ROI.
• Partner with CSMs, RevOps, Product, Marketing to convert data into actions.
• Build processes that enable supporting more accounts without sacrificing quality.

Skills

Product Marketing

Lifecycle Marketing

Growth Marketing

Digital Marketing

A/B Testing

Data Analysis

Cross-Functional Collaboration

Tools

HubSpot

Iterable

Braze

Gainsight

ChurnZero

Vitally

Job description

Tapcheck is seeking a Digital Customer Marketing Manager to shape the digital backbone of Customer Success. You will design lifecycle programs and automated touchpoints across email, in-app, and product guidance to drive onboarding, adoption, and renewal readiness.

You’ll partner with Product Marketing, CSMs, RevOps, Product, and Support to tell a cohesive story and improve retention. This remote-friendly role focuses on SMB and long-tail accounts to scale without sacrificing service quality.