Remote Lifecycle Growth Manager

Sprout Social, Inc.

United States

Remote

USD 115,000 - 144,000

Full time

3 days ago

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Benefits offered by this job

Health insurance

Mental health support

401(k) match

Life & Disability insurance

Flexible PTO

Parental leave

Lifestyle stipend

Home office stipend

Volunteer time

Commuter benefits

Job summary

Sprout Social, Inc. is seeking a Lifecycle Marketing Manager for the Customer Marketing team to design and optimize self-service lifecycle programs that drive onboarding success, product adoption, and account retention.

You will partner with Product, Customer Success, Product Marketing and Marketing Operations to launch in-app communications and nurture flows, while leading AI-driven experiments and data-driven optimizations.

Qualifications

6+ years in Lifecycle Marketing, Customer Education, or Product Marketing.
3+ years in B2B product adoption or customer education programs.
Proven cross-functional project delivery with customer-facing outcomes.
Experience with standalone and evergreen campaigns for product adoption.
Experience owning in-app communications or digital adoption strategies.
Ability to translate roadmaps into adoption plans with PMs.

Responsibilities

Develop the strategy and execution of self-service lifecycle programs for onboarding and retention.
Collaborate with cross-functional partners to launch in-app communications and growth initiatives.
Oversee project timelines and resources for lifecycle programs across teams.
Lead with AI to accelerate lifecycle work and transform team delivery.
Analyze performance and share insights to optimize engagement and outcomes.
Build strong relationships with Product, Customer Success, Product Marketing and Marketing Operations.