Remote Lifecycle Automation Specialist: Reactivation

JustMarkets; United States; Remote; USD 80,000 - 110,000; Full time

Benefits offered by this job

Remote work option

20 paid vacation days

10 paid sick leave days

Public holidays per company list

Medical insurance

Education budget

Language learning budget

Wellness budget

Job summary

JustMarkets is seeking a Lifecycle Automation Specialist (Clients) to design, build, and optimize full-cycle reactivation funnels across Email, App/Web Push, and In-App messages. You will own Reactivation Rate, reduce churn, and support retention initiatives.

You will collaborate with Data/BI, Engineering, Product, and Marketing to implement personalization, set up triggers, run A/B tests, ensure deliverability, and adapt content for diverse audiences while staying compliant with regulations.

Qualifications

• 3+ years in designing event-driven automated workflows for B2C.
• Experience across Email, push, and in-app messaging.
• Understanding of JSON payloads, webhooks and REST APIs.
• Knowledge of SPF/DKIM/DMARC and inbox placement.
• Proficient in HTML/CSS for responsive emails.
• Strong segmentation and A/B testing skills.
• Excellent English communication.

Responsibilities

• Map and refine the end-to-end client lifecycle journey and create dynamic segmentations.
• Design, build, and deploy automated trigger workflows and drip campaigns.
• Collaborate with Data/BI/Engineering, Product, and Marketing to design promos and ensure event tracking.
• Set up structured A/B and multivariate tests; track lifecycle KPIs.
• Ensure deliverability hygiene and coordinate with Legal/Compliance on regulations.
• Work hands-on with HTML/CSS templates and dynamic audience content.
• Monitor churn and retention trends; investigate bottlenecks in user burnout.
• Conduct competitive analysis on messaging strategies.
• Prepare and launch campaigns within brand and legal guidelines; act as backup specialist.

Skills

B2C lifecycle automation

Multi-channel messaging

Event data integration

Email authentication

HTML/CSS email debugging

Retention cohorts

A/B testing

Segmentation

Analytics

Cross-functional collaboration

Tools

CRM/ESP tools

Email testing tools

Job description

JustMarkets is seeking a Lifecycle Automation Specialist (Clients) to design, build, and optimize full-cycle reactivation funnels across Email, App/Web Push, and In-App messages. You will own Reactivation Rate, reduce churn, and support retention initiatives.

You will collaborate with Data/BI, Engineering, Product, and Marketing to implement personalization, set up triggers, run A/B tests, ensure deliverability, and adapt content for diverse audiences while staying compliant with regulations.