Lifecycle Marketing Manager - Reactivation & Leads

Classpass; United States; Remote; USD 90,000 - 130,000; Full time

Job summary

Playlist seeks a Lifecycle Marketing Manager (Leads & Reactivation) to design and execute programs that bring back lapsed users and convert new leads across email, push, in-app, and SMS. You will own strategy, messaging, and measurement, collaborating with Product, Creative, Analytics, and FP&A.

You’ll work hands-on in Braze and our in-house tools, building an experimentation roadmap to improve reactivation, lead conversion, and engagement.

Qualifications

• 3+ years in growth marketing, lifecycle or CRM marketing, analytics, or data-driven marketing.
• Hands-on experience with user acquisition, growth marketing, including lead generation and paid/owned channels.
• Experience owning lifecycle programs from strategy through execution and optimization.
• Strong analytical skills to turn data into insights, testing plans, and recommendations.
• Experience designing testing strategies, running A/B tests, improving campaign performance.
• Strong project management and organizational skills with multiple programs.
• Strong Excel skills and basic SQL knowledge.
• Familiarity with Braze and project-management tools such as Asana or Jira.

Responsibilities

• Own the strategy and roadmap for reactivating lapsed users and converting new leads via lifecycle channels.
• Analyze engagement, cohort and behavior data to uncover reactivation and churn drivers.
• Build and manage the experimentation roadmap across messaging, incentives, audiences, and timing.
• Launch and scale lifecycle campaigns from ideation through rollout using Braze and in-house tools.
• Design, run, and analyze A/B tests to improve reactivation and engagement KPIs.
• Map consumer flows, identify friction points, and propose scalable testing opportunities.
• Define lifecycle KPIs, maintain reporting, and share insights with stakeholders; partner with teams to align priorities.

Skills

Growth marketing

Lifecycle/CRM

Analytics

A/B testing

Lead generation

Project management

Excel

SQL

Asana/JIRA

Tools

Braze

Asana

JIRA

Job description

Playlist seeks a Lifecycle Marketing Manager (Leads & Reactivation) to design and execute programs that bring back lapsed users and convert new leads across email, push, in-app, and SMS. You will own strategy, messaging, and measurement, collaborating with Product, Creative, Analytics, and FP&A.

You’ll work hands-on in Braze and our in-house tools, building an experimentation roadmap to improve reactivation, lead conversion, and engagement.