CRM & Reactivation Growth Lead

FIRY; Las Vegas (NV); On-site; USD 90,000 - 130,000; Full time

Job summary

Skillz is seeking a seasoned Email Marketing Manager to own lifecycle messaging across email, push, and in-app channels—from strategy to measurement. You will design reactivation campaigns, define cohort gating, and drive ROI as SDK 26 expands.

Onsite in Las Vegas, you will partner with Analytics, LiveOps, GTM, and Product to turn data into growth. You bring 6–10 years in consumer mobile lifecycle marketing, strong hands-on experience with CleverTap or similar platforms, and a track record of

Qualifications

• 6–10 years in lifecycle/CRM/retention marketing for consumer mobile products.
• Hands-on experience with a lifecycle platform — CleverTap preferred; Braze/MoEngage acceptable.
• Experience running holdout-based incrementality in messaging campaigns.
• Real-money gaming, online gambling, fintech or e-commerce with a wallet/deposit economy is a plus.

Responsibilities

• Own email, push notification and in-app messaging as a single lifecycle function for Skillz Platform — strategy, calendar, execution and measurement.
• Own reactivation marketing end to end: cohort definition, offer design, ROI gating against held-out controls, step-downs and exclusion rules for perpetual reactivators.
• Own CleverTap journey design and execution and drive onboarding of remaining titles as SDK 26 coverage expands.
• Make every campaign measurable: holdout-audited incremental NGR per campaign, CTR by channel and game, deliverability, and unsub/opt-out guardrails.

Skills

Lifecycle marketing

Email marketing

A/B testing / holdout design

SQL / BI tooling

Cross-functional collaboration

Tools

CleverTap

Braze

MoEngage

Iterable

WebEngage

Job description

Skillz is seeking a seasoned Email Marketing Manager to own lifecycle messaging across email, push, and in-app channels—from strategy to measurement. You will design reactivation campaigns, define cohort gating, and drive ROI as SDK 26 expands.

Onsite in Las Vegas, you will partner with Analytics, LiveOps, GTM, and Product to turn data into growth. You bring 6–10 years in consumer mobile lifecycle marketing, strong hands-on experience with CleverTap or similar platforms, and a track record of