Lifecycle Marketing Lead — Growth, Retention & Reactivation

Ipro Networks Pte. Ltd.; San Francisco (CA); Hybrid; USD 105,000 - 140,000; Full time

Benefits offered by this job

Performance bonus

Equity

Job summary

Ipro Networks Pte. Ltd.

in San Francisco, CA is seeking a Lifecycle Marketing Senior Specialist to own and execute lifecycle programs across onboarding, engagement, retention, and reactivation for a fast-growing AI productivity platform used by 1.5M+ professionals worldwide. You will build and optimize automated journeys across email, push, and in-app messaging, apply behavioral signals for segmentation, and collaborate with product, data, and marketing teams to drive feature adoption and

Qualifications

• 3–5 years of lifecycle marketing, CRM marketing, or growth marketing in a digital product or technology environment.
• Hands-on experience with marketing platforms such as Braze, Iterable, Customer.io, or similar
• Strong understanding of segmentation, behavioral targeting, and lifecycle journey design
• Analytical mindset with experience in A/B testing, campaign metrics, and cohort analysis
• Exposure to both B2C and B2B or product-led environments is a plus

Responsibilities

• Own lifecycle programs across onboarding, engagement, retention, and reactivation
• Design and optimize automated journeys using behavioral segmentation and user signals
• Analyze campaign performance using A/B tests, cohort trends, and engagement metrics and translate insights into improvements
• Partner with product, data, and marketing teams to support launches and drive feature adoption
• Develop lifecycle programs for both consumer users and professional/team use cases

Skills

Lifecycle marketing

CRM marketing

Segmentation

A/B testing

Cohort analysis

Behavioral targeting

Tools

Braze

Iterable

Customer.io

Job description

Ipro Networks Pte. Ltd.

in San Francisco, CA is seeking a Lifecycle Marketing Senior Specialist to own and execute lifecycle programs across onboarding, engagement, retention, and reactivation for a fast-growing AI productivity platform used by 1.5M+ professionals worldwide. You will build and optimize automated journeys across email, push, and in-app messaging, apply behavioral signals for segmentation, and collaborate with product, data, and marketing teams to drive feature adoption and