Remote Lead Gen Optimization Analyst

ExactCare Pharmacy; United States; Remote; USD 70,000 - 95,000; Full time

Benefits offered by this job

Medical/dental/vision

401(k)

Paid Time Off

Paid holidays

Short-term disability

Job summary

AnewHealth is seeking a Lead Generation Analyst to own and optimize the quality and performance of leads, including co-registration and third‑party sources. You will evaluate vendors, set purchase criteria, and use validation tools to maximize lead quality, conversion, and ROI.

The role requires strong analytical skills, comfort with lead platforms, and cross‑functional collaboration with Marketing, Analytics, and Compliance to ensure scalable, compliant lead generation and reporting.

Qualifications

• Bachelor’s degree in Marketing, Analytics, Business, Information Systems, or related field.
• 2+ years of lead generation, lead buying/procurement, or lead operations experience.
• Experience evaluating third‑party lead vendors and setting purchase criteria.
• Strong analytical skills with data-driven decision making.
• Comfort working with complex systems, data flows, and performance diagnostics.

Responsibilities

• Lead Sourcing & Vendor Management: manage third‑party lead vendors and sources; configure routing, validation, and source tracking.
• Lead Quality Analysis & Purchase Optimization: analyze performance by vendor/source; adjust criteria and tests to improve ROI.
• Data, Reporting & Insights: build reports, identify anomalies, translate data into actionable recommendations.
• Cross‑Functional Collaboration: align with Marketing, Growth Analytics, and Compliance.
• Process & Continuous Improvement: document processes, improve workflows, stay current on capabilities.

Skills

Analytical skills

Data-driven decisions

Attention to detail

Cross-functional communication

Autonomous execution

Education

Bachelor’s degree in Marketing/Analytics/Business/Information Systems

Tools

Leadspedia

TrustedForm

Power BI

Tableau

SQL

Job description

AnewHealth is seeking a Lead Generation Analyst to own and optimize the quality and performance of leads, including co-registration and third‑party sources. You will evaluate vendors, set purchase criteria, and use validation tools to maximize lead quality, conversion, and ROI.

The role requires strong analytical skills, comfort with lead platforms, and cross‑functional collaboration with Marketing, Analytics, and Compliance to ensure scalable, compliant lead generation and reporting.