Remote Lead Optimization & ROI Analyst

ExactCare Pharmacy; Cleveland (OH); Remote; USD 60,000 - 90,000; Full time

Benefits offered by this job

Medical/dental/vision coverage

401(k) plan

Paid time off and holidays

Job summary

AnewHealth is seeking a Lead Generation Analyst to own and optimize the quality and performance of purchased leads, including co-registration and third-party sources. You will evaluate vendors, refine purchase criteria, and use validation tools to maximize lead quality, conversion, and ROI.

The role requires hands-on work with Leadspedia, TrustedForm, and marketing automation platforms, ensuring compliance and scalable data flows across marketing and analytics teams.

Qualifications

• 2+ years of experience in lead generation, lead buying/procurement, or lead operations.
• Experience evaluating third-party lead vendors or co-registration sources and setting purchase criteria.
• Experience with vendor performance analysis and data-driven decision making.

Responsibilities

• Own and optimize the quality and performance of purchased leads.
• Configure routing, validation rules, and source tracking.
• Monitor lead flow, data integrity, and system health across platforms.

Skills

Lead generation

Data analysis

Vendor management

SQL

Power BI

Tableau

Attention to detail

Cross-functional communication

Autonomous execution

Education

Bachelor’s degree in Marketing/Analytics/IS

Tools

Leadspedia

TrustedForm

Marketing automation tools

Power BI

Tableau

SQL

Job description

AnewHealth is seeking a Lead Generation Analyst to own and optimize the quality and performance of purchased leads, including co-registration and third-party sources. You will evaluate vendors, refine purchase criteria, and use validation tools to maximize lead quality, conversion, and ROI.

The role requires hands-on work with Leadspedia, TrustedForm, and marketing automation platforms, ensuring compliance and scalable data flows across marketing and analytics teams.