Lead Generation Analyst

ExactCare Pharmacy; United States; On-site; USD 70,000 - 95,000; Full time

Benefits offered by this job

Medical/dental/vision

401(k)

Paid Time Off

Paid holidays

Short-term disability

Job summary

AnewHealth is seeking a Lead Generation Analyst to own and optimize the quality and performance of leads, including co-registration and third‑party sources. You will evaluate vendors, set purchase criteria, and use validation tools to maximize lead quality, conversion, and ROI.

The role requires strong analytical skills, comfort with lead platforms, and cross‑functional collaboration with Marketing, Analytics, and Compliance to ensure scalable, compliant lead generation and reporting.

Qualifications

• Bachelor’s degree in Marketing, Analytics, Business, Information Systems, or related field.
• 2+ years of lead generation, lead buying/procurement, or lead operations experience.
• Experience evaluating third‑party lead vendors and setting purchase criteria.
• Strong analytical skills with data-driven decision making.
• Comfort working with complex systems, data flows, and performance diagnostics.

Responsibilities

• Lead Sourcing & Vendor Management: manage third‑party lead vendors and sources; configure routing, validation, and source tracking.
• Lead Quality Analysis & Purchase Optimization: analyze performance by vendor/source; adjust criteria and tests to improve ROI.
• Data, Reporting & Insights: build reports, identify anomalies, translate data into actionable recommendations.
• Cross‑Functional Collaboration: align with Marketing, Growth Analytics, and Compliance.
• Process & Continuous Improvement: document processes, improve workflows, stay current on capabilities.

Skills

Analytical skills

Data-driven decisions

Attention to detail

Cross-functional communication

Autonomous execution

Education

Bachelor’s degree in Marketing/Analytics/Business/Information Systems

Tools

Leadspedia

TrustedForm

Power BI

Tableau

SQL

Job description

AnewHealth is one of the nation’s leading pharmacy care management companies that specializes in caring for people with the most complex, chronic needs—wherever they call home. We enable better outcomes for patients and the healthcare organizations who support them. Established in 2023 through the combination of ExactCare and Tabula Rasa HealthCare, we provide a suite of solutions that includes comprehensive pharmacy services; full-service pharmacy benefit management; and specialized support services for Program of All-Inclusive Care for the Elderly. With over 1,400 team members, we care for more than 100,000 people across all 50 states.

Job Details

The Lead Generation Analyst is responsible for owning and optimizing the quality and performance of the leads we purchase, primarily co-registration and third-party leads. This role focuses on evaluating vendor and source performance, setting and refining purchase criteria, and using validation tools and analytics to maximize lead quality, conversion, and ROI. This role is ideal for someone who is highly analytical, technically sound, and comfortable working hands‑on with lead vendor and validation platforms to diagnose issues, test improvements, and continuously optimize the quality and cost‑efficiency of purchased leads.

Key Responsibilities

• Lead Sourcing & Vendor Management
  Own and manage relationships with third‑party lead vendors and co‑registration sources, and the tools used to track and validate them (e.g., Leadspedia, TrustedForm, marketing automation tools).
  Configure lead routing, validation rules, compliance checks, and source tracking.
  Monitor lead flow, system health, and data integrity across platforms.
  Partner with technology, analytics, and compliance teams to ensure systems are scalable, compliant, and reliable.
• Lead Quality Analysis & Purchase Optimization
  Analyze lead performance across vendors, sources, and lead attributes (e.g., age, geography, form type) to identify trends, issues, and opportunities.
  Evaluate lead quality, conversion rates, cost per lead, downstream performance, and ROI.
  Actively adjust purchase criteria, filters, validation rules, and vendor sourcing strategies based on results (e.g., excluding underperforming lead attributes or sources).
  Design and execute structured tests (e.g., vendor mix, purchase criteria, validation thresholds) to improve outcomes.
• Data, Reporting & Insights
  Build and maintain reporting that provides clear visibility into lead performance and campaign effectiveness.
  Investigate performance anomalies and data discrepancies, identifying root causes and solutions.
  Translate data into clear recommendations for campaign, sourcing, and technology changes.
  Support leadership with actionable insights to guide investment and prioritization decisions.
• Cross‑Functional Collaboration
  Work closely with Marketing, Growth Analytics, and Compliance to align lead generation efforts with business needs.
  Ensure clear definitions and expectations around lead quality, acceptance criteria, and feedback loops.
  Support continuous improvement of lead handoff and downstream performance tracking.
• Process & Continuous Improvement
  Identify opportunities to improve lead generation workflows, automation, and governance.
  Document processes, configurations, and best practices to support scale and consistency.
  Stay current on lead generation technology capabilities, industry trends, and compliance considerations.

Required Qualifications

• Bachelor’s degree in Marketing, Analytics, Business, Information Systems, or related field (or equivalent experience).
• 2+ years of experience in lead generation, lead buying/procurement, or lead operations, ideally purchasing third‑party or co‑registration leads (as opposed to running paid search, paid social, or affiliate campaigns).
• Hands‑on experience evaluating and managing third‑party lead vendors or co‑registration sources, including setting purchase criteria and scoring lead quality (platform experience with tools like Leadspedia or TrustedForm is a plus).
• Strong analytical skills with experience interpreting performance data and making data‑driven decisions.
• Comfort working with complex systems, data flows, and performance diagnostics.

Preferred Qualifications

• Experience purchasing co‑registration or aggregator leads, particularly in healthcare, insurance, financial services, or other regulated industries.
• Experience working closely with compliance, legal, or risk teams.
• SQL, advanced Excel, or BI tool experience (e.g., Power BI, Tableau) a plus.

Core Competencies

• Technical problem‑solving
• Data analysis and performance optimization
• Attention to detail and system thinking
• Continuous testing and improvement mindset
• Strong cross‑functional communication
• Autonomous Execution

This is a remote position.

Benefits

AnewHealth offers a comprehensive benefit package for full-time employees that includes medical/dental/vision, flexible spending, company-paid life insurance and short-term disability as well as voluntary benefits, 401(k), Paid Time Off and paid holidays.

Medical, dental and vision coverage are effective 1st of the month following date of hire.

AnewHealth provides equal employment opportunity to all qualified applicants regardless of race, color, religion, national origin, sex, sexual orientation, gender identity, age, disability, genetic information, or veteran status, or other legally protected classification in the state in which a person is seeking employment. Applicants are encouraged to confidentially self-identify when applying. Local applicants are encouraged to apply. We maintain a drug‑free work environment. Applicants must be eligible to work in this country.

AnewHealth is one of the nation’s leading pharmacy care management companies that specializes in caring for people with the most complex, chronic needs—wherever they call home. The company enables better health and quality of life for patients while helping the healthcare organizations who support them improve key clinical and cost outcomes. Established in 2023 through the combination of ExactCare Pharmacy and Tabula Rasa HealthCare, AnewHealth provides a suite of solutions that includes comprehensive pharmacy services with national dispensing; proprietary science‑based technology to optimize medication therapy; full-service pharmacy benefit management; and specialized support services for PACE (Program of All‑Inclusive Care for the Elderly). Today, AnewHealth cares for more than 100,000 people nationwide through strong healthcare partnerships with risk‑bearing providers, primary and specialty care providers, kidney care and dialysis providers, home health organizations, and managed care plans.

Want to learn more about working at AnewHealth? Visit our website to explore who we are, discover our award‑winning culture and benefits, and watch our video to get a closer look. AnewHealth and its affiliated companies are equal opportunity employers. We celebrate diversity and are committed to fostering an inclusive environment for all employees.