Remote Hyperlocal Strategy & Playbook Lead

T-Mobile; Charlotte (NC); Remote; USD 112.000 - 203.000; Vollzeit

Benefits dieser Stelle

Medical, dental, and vision insurance

401(k) plan

Employee stock grants

Employee stock purchase plan

Paid time off and holidays

Parental and family leave

Tuition assistance

Zusammenfassung

T-Mobile is seeking a Sr Mgr to build the intelligence layer behind Fiber field strategy. You will define market archetypes and winning plays, update a living playbook, and ensure field teams can execute plans with clear, data-driven guidance.

You will partner with analysts to link tactics to penetration, manage cross-functional inputs, and maintain standards for timely playbook updates as markets evolve. This role is remote with periodic travel within the United States.

Qualifikationen

• Bachelor's degree and 7 years of related work experience or an equivalent combination of education and experience.
• 6+ years in marketing strategy, field marketing, or GTM strategy with experience building frameworks.
• Strong analytical orientation and ability to translate quantitative findings into strategic direction.
• Proven ability to build structured frameworks and living playbooks used by field or sales teams.
• Experience in a distributed field environment and understanding of strategy-execution gaps.
• Strong written communication; ability to distill complex strategy into clear field guidance.
• Experience in hyperlocal marketing tactics and familiarity with geo-targeted campaigns.
• Background in market segmentation or competitive intelligence is preferred.
• Legally authorized to work in the United States.

Aufgaben

• Define market archetypes and winning plays to drive maximum penetration.
• Develop and maintain a living hyperlocal playbook as the authoritative field guide.
• Establish field-ready standards and cadence for playbook updates based on data and feedback.
• Translate analytics into actionable playbook updates for field teams.

Kenntnisse

Marketing strategy

Field marketing

GTM strategy

Analytical orientation

Structured frameworks

Distributed field environment

Written communication

Hyperlocal marketing tactics

Market segmentation

Ausbildung

Bachelor's degree and related work experience

18 years of age

Jobbeschreibung

T-Mobile is seeking a Sr Mgr to build the intelligence layer behind Fiber field strategy. You will define market archetypes and winning plays, update a living playbook, and ensure field teams can execute plans with clear, data-driven guidance.

You will partner with analysts to link tactics to penetration, manage cross-functional inputs, and maintain standards for timely playbook updates as markets evolve. This role is remote with periodic travel within the United States.