Hyperlocal Strategy & Playbook Manager

T-MOBILE USA, Inc.; Pennsylvania; Remote; USD 112,000 - 203,000; Full time

Benefits offered by this job

Medical, dental & vision insurance

401(k) with match

Employee stock grants & purchase plan

Paid time off & holidays

Parental leave & family benefits

Discounts on mobile service and home,

Commuter and transit programs

Job summary

T-Mobile USA, Inc. is seeking a Sr Mgr to build the intelligence layer behind Fiber field strategy, defining market archetypes and winning plays. You will translate analytics into tactical recommendations for field teams and own the living playbook that guides campaigns and market launches.

The role blends data and execution, partnering with analysts to drive penetration, standards, and field enablement across markets with remote work and periodic travel.

Qualifications

• Bachelor's degree and 7 years of related work experience. Or, a combination of education and experience deemed equivalent
• 6+ years in marketing strategy, field marketing, or GTM strategy
• Strong analytical orientation: comfortable with data, analytics, and translating findings into direction
• Proven ability to build structured frameworks and playbooks used by field/sales teams
• Experience in a distributed field environment
• Strong written communication
• Experience in telecom, broadband, or a consumer business with regional strategies
• Background in market segmentation, audience strategy, or competitive intelligence preferred
• Familiarity with hyperlocal marketing tactics: door-to-door, local events, geo-targeted digital
• Experience building or maintaining a living playbook or knowledge system
• At least 18 years of age
• Legally authorized to work in the United States

Responsibilities

• Define and maintain T-Mobile Fiber's market archetype framework and classification system
• Build and refine the set of winning plays for each archetype
• Define conditions of success, penetration velocity, and cost benchmarks by market type
• Own the Hyperlocal Playbook as a living document for field execution
• Create field-ready standards: clear guidance for Market Activation Managers
• Define tactic-level guidance with rationale for campaigns, channels, and sequencing
• Establish cadence for playbook updates using performance data and field feedback
• Partner with analysts to measure tactics and penetration and translate into updates
• Design learning questions and drive causal understanding of market performance
• Enable field teams with training, planning support, and cross-functional engagement

Skills

Data analysis

Strategic planning

Cross-functional collaboration

Market segmentation

Communication

Telecom knowledge

Education

Bachelor's degree or equivalent with 7+ years experience

Job description

T-Mobile USA, Inc. is seeking a Sr Mgr to build the intelligence layer behind Fiber field strategy, defining market archetypes and winning plays. You will translate analytics into tactical recommendations for field teams and own the living playbook that guides campaigns and market launches.

The role blends data and execution, partnering with analysts to drive penetration, standards, and field enablement across markets with remote work and periodic travel.