Remote Hyperlocal Fiber Strategy Lead

T-MOBILE USA, Inc.; Denver (CO); Remote; USD 112,000 - 203,000; Full time

Job summary

T-Mobile USA, Inc. is seeking a Sr. Manager, Hyperlocal Playbook to define market archetypes, build winning plays, and maintain a living playbook that guides field teams across markets.

You will partner with analytics, market activation managers, and regional leads to translate data into actionable tactics, establish cadence for updates, and ensure field adoption of archetype-driven strategies. This role requires strong written communication, 6+ years in marketing strategy or GTM, and the

Qualifications

• Bachelor's degree and 7 years of related work experience.
• 6+ years in marketing strategy, field marketing, or GTM strategy.
• Strong analytical orientation; translate quantitative findings into strategic direction.
• Proven ability to build structured frameworks and playbooks used by field or sales teams.

Responsibilities

• Define and maintain market archetype framework for fiber markets.
• Build and refine winning plays for each archetype with campaigns, tactics, channels, audiences and sequencing.
• Define success criteria: penetration velocity, conversion rates, CPA benchmarks per archetype.
• Maintain the classification criteria and reclassify markets as conditions change.

Skills

Marketing strategy

GTM strategy

Analytical mindset

Structured playbooks

Field enablement

Written comms

Telecom experience

Market segmentation

Cross-functional collaboration

Education

Bachelor's degree or equivalent

Job description

T-Mobile USA, Inc. is seeking a Sr. Manager, Hyperlocal Playbook to define market archetypes, build winning plays, and maintain a living playbook that guides field teams across markets.

You will partner with analytics, market activation managers, and regional leads to translate data into actionable tactics, establish cadence for updates, and ensure field adoption of archetype-driven strategies. This role requires strong written communication, 6+ years in marketing strategy or GTM, and the