Remote Hyperlocal Fiber Strategy Lead

T-Mobile; Denver (CO); Remote; USD 112,000 - 203,000; Full time

Benefits offered by this job

Stock grant

Employee stock purchase plan

401(k)

Paid time off

Job summary

T-Mobile Fiber seeks a Sr Mgr to build and continuously improve the Hyperlocal Playbook, guiding field teams with data-driven market archetypes, winning plays, and actionable tactics. You will partner with analysts and MAMs to translate insights into field-ready guidance, ensuring timely updates as markets evolve.

The role blends data and execution, owning standards for local campaigning, event cadences, digital targeting, and partner activation while maintaining a living knowledge base that

Qualifications

• Bachelor's degree and 7 years of related work experience.
• 6+ years in marketing strategy, field marketing, or GTM strategy with framework-building experience.
• Strong analytical orientation; translate quantitative findings into strategic direction.
• Proven ability to build structured playbooks used by field or sales teams.
• Experience in a distributed field environment.
• Strong written communication; distill complex market strategy into clear guidance.
• Experience in telecom, broadband, or a consumer business with local market differences across geographies.
• Background in market segmentation or competitive intelligence.
• Familiarity with hyperlocal marketing tactics: door-to-door, local events, geo-targeted digital.
• Experience building or maintaining a living playbook or knowledge management system.
• At least 18 years of age; legally authorized to work in the United States.

Responsibilities

• Define market archetypes and winning plays for each market type.
• Build and refine the playbook as a living document and establish classification logic.
• Define success criteria and archetype classification processes.
• Ensure field-ready, executable guidance for local plans.
• Partner with analysts to quantify tactics, costs, and lag times.
• Translate analytics into plain-language playbook updates for field use.
• Enable field teams with training and planning support and update cadences.

Skills

Strong analytical orientation

Structured frameworks

Hyperlocal marketing tactics

Distributed field environment

Clear written communication

Playbook maintenance

Education

Bachelor's degree + 7 years

Job description

T-Mobile Fiber seeks a Sr Mgr to build and continuously improve the Hyperlocal Playbook, guiding field teams with data-driven market archetypes, winning plays, and actionable tactics. You will partner with analysts and MAMs to translate insights into field-ready guidance, ensuring timely updates as markets evolve.

The role blends data and execution, owning standards for local campaigning, event cadences, digital targeting, and partner activation while maintaining a living knowledge base that