Remote Head of Digital Growth & Membership Engagement

CVS Health

Washington (District of Columbia)

Hybrid

USD 175,000 - 335,000

Full time

4 days ago

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Job summary

CVS Health is seeking an Executive Director, Digital Product to lead patient growth and engagement across CVS Healthcare Delivery. The role focuses on omnichannel experiences, CRM/Salesforce integrations, and Epic core workflows to maximize patient acquisition and retention.

You will oversee a multidisciplinary team of product managers, engineers, data scientists, and designers, partnering with marketing, sales, outreach, and clinical stakeholders to translate strategy into scalable digital

Qualifications

Education: Bachelor's degree required; graduate degree and/or clinical background preferred.
Experience: 10-15+ years in healthcare operations and clinical technology product management.
Track record partnering with care networks to improve patient growth and engagement.
Executive presence to influence senior stakeholders across growth/marketing and clinical teams.

Responsibilities

Define end-to-end digital experiences from first-touch acquisition through ongoing care engagement.
Lead cross-functional teams to deliver scalable growth platforms across marketing, sales, and retention.
Translate growth and retention strategies into product specifications and CRM/Epic integration pathways.
Ensure seamless integration between external platforms and internal systems (Salesforce, Epic, etc.).