Head of Digital Growth, Membership & Engagement

CVS Health; Missouri; Hybrid; USD 175,000 - 335,000; Full time

Job summary

CVS Health is seeking an Executive Director, Digital Product to lead patient growth and engagement initiatives across CVS Healthcare Delivery. You will drive strategy, governance, and execution for omnichannel experiences, leveraging Salesforce and Epic integrations to optimize patient conversion and retention.

The role requires 10-15+ years in healthcare technology product leadership, with a track record partnering with care networks to boost patient growth and loyalty.

Qualifications

• Bachelor's degree required; graduate degree/clinical background preferred.
• 10-15+ years of progressive healthcare leadership and clinical technology product management.
• Proven history partnering with care delivery networks to improve growth and engagement.

Responsibilities

• Define and execute digital product strategy for growth, acquisition and retention.
• Lead cross-functional teams across product, engineering, data, and CRM platforms.
• Ensure CRM/Epic integrations and platform partnerships enable personalized patient journeys.

Skills

Executive leadership

Healthcare tech expertise

Growth & retention domain knowledge

Product & technical leadership

Problem solving

Hands-on leadership

People leadership

Education

Bachelor's degree

Graduate degree or clinical background preferred

Tools

Salesforce

Epic EHR

Job description

CVS Health is seeking an Executive Director, Digital Product to lead patient growth and engagement initiatives across CVS Healthcare Delivery. You will drive strategy, governance, and execution for omnichannel experiences, leveraging Salesforce and Epic integrations to optimize patient conversion and retention.

The role requires 10-15+ years in healthcare technology product leadership, with a track record partnering with care networks to boost patient growth and loyalty.