Remote Head of CRO & DTC Optimization

Paired; United States; Remote; USD 140,000 - 210,000; Full time

Benefits offered by this job

Remote work

Competitive salary

Job summary

Paired is seeking an experienced Head of Conversion Rate Optimization to lead our CRO strategy and optimize the Direct-to-Consumer ecommerce funnels.

You will build a structured testing program, analyze the full customer journey from landing pages to checkout, and drive improvements in conversion rate, AOV, and revenue per session while ensuring brand consistency and a seamless customer experience.

This leadership role includes recruiting and guiding CRO specialists as the team scales.

Qualifications

• Proven experience in Conversion Rate Optimization (CRO), preferably in a leadership or senior-level position.

Responsibilities

• Build and manage a structured CRO testing system to track experiments, hypotheses, results, and key learnings.

Skills

CRO Leadership

DTC Marketing

A/B Testing

Funnel Analytics

Team Leadership

Experimentation

Landing Page Optimization

Checkout Optimization

UX Collaboration

Tools

CheckoutChamp

Job description

Paired is seeking an experienced Head of Conversion Rate Optimization to lead our CRO strategy and optimize the Direct-to-Consumer ecommerce funnels.

You will build a structured testing program, analyze the full customer journey from landing pages to checkout, and drive improvements in conversion rate, AOV, and revenue per session while ensuring brand consistency and a seamless customer experience.

This leadership role includes recruiting and guiding CRO specialists as the team scales.