CRO Specialist - 65902548329

Somewhere; United States; Remote; USD 55,000 - 110,000; Part time

Job summary

Somewhere is seeking a Conversion Rate Optimization (CRO) Specialist to join our health and wellness ecommerce brand on a part-time basis (~20 hours per week). This remote role offers flexible timing with daily overlap to UK working hours to enable collaboration with global teams.

You’ll own the CRO roadmap, audit funnels, formulate hypotheses, run A/B and multivariate tests, and implement optimisations to improve CVR, AOV, and RPV across Shopify-based storefronts.

Qualifications

• 3+ years of dedicated CRO, analytics, and UX testing for high-volume ecommerce/DTC brands.
• Hands-on experience with Shopify or Shopify Plus environments, including cart, PDPs, and checkout dynamics.
• Advanced proficiency in GA4, GTM, and session recording/heatmapping tools (Clarity, Hotjar).
• Demonstrated expertise with AB testing frameworks (VWO, Convert, AB Tasty, Optimizely, Intelligems).
• Strong data-driven mindset and ability to translate insights into hypotheses and tests.
• Excellent written and verbal English communication; able to present to leadership.
• Availability to work ~20 hours per week with overlap with UK hours.

Responsibilities

• Audit funnels and analyze user behavior across landing pages, PDPs, cart, and checkout using GA4, Shopify Analytics, and heatmaps.
• Own CRO roadmap, prioritize tests, and define baseline metrics for experiments.
• Design, configure, and launch experiments across mobile and desktop using modern platforms.
• Collaborate on checkout, product page messaging, and onsite optimizations.
• Work with brand marketing, creative, and engineering teams to translate test wins into production builds.
• Track outcomes and present findings to leadership with clear learnings from tests.

Skills

CRO

Shopify / Shopify Plus

GA4

GTM

Session recording tools

A/B testing tools

Data-driven

Communication

UK overlap scheduling

Tools

VWO

Convert

AB Tasty

Optimizely

Intelligems

Microsoft Clarity

Hotjar

Job description

Conversion Rate Optimization (CRO) Specialist
Role Type: Part-Time (Approximately 20 hours/week)
Location: Remote (Flexible; UK, South Africa, or EMEA time zone preferred with overlap for UK working hours)
Reports to: Head of Brand Marketing & Ecommerce / E-commerce Lead
About The Company & Opportunity
Our client is a high-growth, design-led health, wellness, and ecommerce brand pioneering innovation across international direct-to-consumer (DTC) channels, retail, and B2B partnerships. Operating on Shopify Plus, our client is actively expanding its global digital footprint across dedicated regional storefronts (US, UK, EU).
As part of their next phase of growth, our client is hiring a dedicated Conversion Rate Optimization (CRO) Specialist on a part-time basis (~20 hours per week). You will take end-to-end ownership of the conversion roadmap, continuously auditing funnel behavior, forming data-backed hypotheses, running rigorous A/B and multivariate tests, and implementing optimisations to maximize Conversion Rate (CVR), Average Order Value (AOV), and Revenue Per Visitor (RPV).

Key Responsibilities

• Funnel Auditing & Data Analysis: Continuously measure and analyze user behavior across all digital touchpoints (landing pages, product pages/PDPs, cart, and checkout flows) using GA4, Shopify Analytics, and heatmapping/behavioral tools (e.g., Microsoft Clarity, Hotjar).
• CRO Roadmap & Experimentation Strategy: Own, prioritize, and manage the CRO testing backlog using an impact-vs-effort framework. Develop clear hypotheses, test plans, and baseline success metrics for every experiment.
• A/B & Multivariate Testing Execution: Design, configure, and launch conversion experiments across mobile and desktop interfaces using modern A/B testing platforms (e.g., VWO, Convert, Intelligems, or native Shopify experimentation tools).
• Checkout & Onsite Optimization: Collaborate on optimizing checkout experiences (Checkout Blocks/extensibility), product page messaging, mobile navigation, cross-sells, and post-purchase upsell flows.
• Cross-Functional Collaboration: Partner directly with the brand marketing, creative, and technical development teams to translate winning test variations into permanent, production-safe builds.
• Reporting & Commercial Insights: Track test outcomes transparently. Present clear, plain-English findings to leadership—highlighting both winning implementations and valuable learnings from failed tests.

Requirements & Qualifications

• Experience: 3+ years of dedicated experience running Conversion Rate Optimization (CRO), digital analytics, and user experience (UX) testing for high-volume ecommerce/DTC brands.
• Shopify Ecosystem Knowledge: Hands-on experience with Shopify or Shopify Plus environments, understanding cart, PDP, and checkout dynamics.
• Analytics Mastery: Advanced proficiency in Google Analytics 4 (GA4), Google Tag Manager (GTM), and session recording/heatmapping tools (Microsoft Clarity, Hotjar).
• A/B Testing Tools: Demonstrated expertise with A/B testing frameworks and platforms (e.g., VWO, Convert, AB Tasty, Optimizely, Intelligems).
• Data-Driven & Hypothesis-Led: Strong analytical mindset capable of converting qualitative user insights and quantitative event data into clear hypotheses.
• Communication: Exceptional written and spoken English communication skills. Comfortable presenting trade-offs, technical briefs, and data findings directly to brand leadership.
• Schedule & Availability: Available to work ~20 hours per week with consistent daily overlap with UK working hours.

Preferred / Nice-to-Haves

• Experience with DTC health, wellness, activewear, or consumer goods brands.
• Familiarity with basic HTML/CSS/JavaScript or Shopify Liquid to build simple test variations.
• Knowledge of price-testing, offer-testing, or bundle optimization tools (e.g., Intelligems).
• Understanding of technical SEO considerations (e.g., redirect mapping, page speed impact during testing).

What Success Looks Like

• Quantitative KPIs: Improvement in store Conversion Rate (CVR), Checkout Completion Rate, Average Order Value (AOV), and overall Revenue Per Visitor (RPV).
• Qualitative Impact: Maintaining a structured, steady cadence of well-documented experiments and actionable CRO learnings every month.