Head of CRO & E‑Commerce Growth

Pammys™ (dieseo GmbH); United States; Remote; USD 135,000 - 202,000; Full time

Benefits offered by this job

Deutschlandticket

Wellpass

Free Pammys Shoes

Personal & Professional Development

Ownership & room to shape your role

Brand with extensive reach

International opportunities

Relocation support

Shape your team & tools

Job summary

Pammys is seeking a Head of Conversion Rate Optimization – E‑Commerce (m/f/d) in Germany to lead the CRO function for our high‑traffic online store. You will own the testing roadmap, measure impact and drive profitable growth across landing pages, PDPs, cart and checkout.

Work closely with Performance Marketing, Creative and Product to align ads, hooks and offers with site experiences. A data‑driven, hands‑on leader will build a CRO team and scale testing initiatives globally.

Qualifications

• 4+ years in CRO, Growth or E‑Commerce Optimisation.
• Proven CRO track record with revenue uplifts.
• Deep understanding of Shopify, funnels, PDPs, landing pages and checkout.
• Extensive experience with A/B testing and experimentation tools.
• Proficiency in GA4, heatmaps, session recordings and web analytics.
• Strong UX/UI, copy, offers and consumer psychology instincts.
• Knowledge of unit economics and profitability.
• Ability to challenge Marketing and Creative teams constructively.
• Data‑driven, hands‑on approach; SQL or BI tools a plus.

Responsibilities

• Build and own CRO strategy including testing roadmap and reporting.
• Design and manage A/B and multivariate tests across landing pages, PDPs, cart and checkout.
• Analyse customer journey and funnels to identify optimization opportunities.
• Develop and optimise landing pages for campaigns and product launches.
• Optimize offers, pricing and mechanics to improve conversion and margin.
• Leverage GA4, heatmaps and session data to formulate hypotheses.
• Collaborate with Performance Marketing, Creative and Product teams.
• Establish a robust experimentation framework with validated learnings.

Skills

CRO

Growth

E‑Commerce Optimisation

A/B testing

GA4

Heatmaps

Session recordings

Statistics

UX/UI instincts

Shopify knowledge

Tools

Shopify

GA4

Heatmaps

Session recordings

SQL

BI tools

Job description

Pammys is seeking a Head of Conversion Rate Optimization – E‑Commerce (m/f/d) in Germany to lead the CRO function for our high‑traffic online store. You will own the testing roadmap, measure impact and drive profitable growth across landing pages, PDPs, cart and checkout.

Work closely with Performance Marketing, Creative and Product to align ads, hooks and offers with site experiences. A data‑driven, hands‑on leader will build a CRO team and scale testing initiatives globally.